Analyst Demand Planning Salty

The Hershey Company; Hershey (PA); On-site; USD 66,000 - 83,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company in Hershey, PA is seeking an Analyst, Demand Planning to translate market insights, promotions, and seasonality into accurate US demand forecasts. You will own forecasting for assigned lines and collaborate with Marketing, Sales, Finance, and Supply Chain to align assumptions and drive service levels.

Responsibilities include maintaining planning tools, analyzing data, supporting new product launches, and delivering timely reports that inform inventory and financial decisions

Qualifications

• 1-3 years of experience in Demand Planning, Supply Chain Planning, Analytics, or related field.
• Strong analytical and problem-solving capabilities with data-driven focus.
• Experience working with forecasting, planning systems, or analytics tools.
• Excellent communication and collaboration across teams.

Responsibilities

• Own line-item demand forecasts for assigned customers, categories, and product segments.
• Analyze historical sales, shipments, promotions, and consumption trends to develop demand projections.
• Integrate promotions, new product launches, planogram changes, seasonality, and baseline trends into forecasts.
• Maintain forecast inputs to ensure completeness and alignment with planning processes.
• Continuously improve forecast accuracy and reduce error against targets.

Skills

Analytical skills

Forecasting experience

Cross-functional collaboration

Attention to detail

Communication skills

Education

Bachelor's degree in Supply Chain

Job description

Analyst Demand Planning Salty

Location: Hershey, PA

Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Why Hershey

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day.

About The Hershey Company

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

The Analyst, Demand Planning Salty supports the development of accurate and timely U.S. demand forecasts by integrating statistical forecasting models with commercial insights from Marketing, Sales, Finance, and other cross-functional partners. This role contributes to Integrated Business Management (IBM) and Integrated Portfolio Management processes by translating business insights, promotional activities, new item launches, seasonality, and market trends into actionable demand plans.

The analyst owns assigned forecasting activities and product segments, ensuring accurate data, documented assumptions, and reliable forecasts that support service levels, inventory optimization, and financial objectives. Through analysis of product performance, risks, and opportunities, this role helps drive informed business decisions and alignment across the organization.

What will you do?

Demand Planning & Forecast Management

• Own line-item demand forecasts for assigned customers, categories, and product segments.
• Analyze historical sales, shipment, promotional, and consumption trends to develop accurate demand projections.
• Integrate commercial inputs including promotions, new product launches, planogram changes, seasonality, and baseline business trends into forecasts.
• Ensure forecast inputs are complete, accurate, and aligned with established planning processes and business assumptions.
• Continuously improve forecast accuracy and reduce error against established WMAPE and Bias targets.

Integrated Portfolio Management & Business Analytics

• Analyze product and portfolio performance to identify trends, risks, opportunities, and performance drivers.
• Prepare recurring reports and analyses that provide visibility into product health and forecast performance.
• Support SKU rationalization efforts and portfolio optimization initiatives through data-driven recommendations.
• Maintain clear documentation of planning assumptions, key initiatives, and forecast drivers by business segment.

Scenario Planning & Risk Management

• Identify, quantify, and evaluate risks and opportunities (R&Os) within the demand plan.
• Assess potential impacts of forecast gaps and recommend solutions while understanding associated operational and financial trade-offs.
• Participate in scenario planning activities by developing data-driven analyses and evaluating potential market, customer, or portfolio changes.
• Support decision-making that balances financial performance, inventory investment, service levels, and customer commitments.

New Product Launch & Planning Process Support

• Contribute to new item launch planning and execution activities by coordinating cross-functional inputs and ensuring timely system updates.
• Participate in key planning forums and business processes, including IBM, KEM meetings, and other demand planning reviews.
• Support planning activities related to new products, customer initiatives, and strategic business events.

Data Quality & Cross-Functional Collaboration

• Maintain planning tools, forecasting systems, dashboards, trackers, and reporting templates.
• Validate data accuracy and completeness to ensure consistency across planning processes.
• Partner with Marketing, Sales, Finance, Supply Chain, and other stakeholders to gather information, align assumptions, and resolve data discrepancies.
• Provide timely communication regarding forecast updates, assumptions, risks, and opportunities to support business alignment and execution.

Minimum Education & Requirements

Experience

• 1-3 years of experience in Demand Planning, Supply Chain Planning, Sales Planning, Marketing, Category Management, Analytics, or a related field.

Preferred Skills

• Strong analytical and problem-solving capabilities.
• Experience working with forecasting, planning, or supply chain systems.
• Ability to analyze large datasets and translate findings into actionable insights.
• Strong attention to detail and commitment to data accuracy.
• Effective communication and collaboration skills across multiple functional teams.
• Ability to manage multiple priorities in a fast-paced business environment.

Education

• Bachelor's degree required in Supply Chain, Business, Economics, Finance, Engineering, Analytics, or a related field.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The anticipated base salary range for this role is $66,400 to $83,000 per year. The actual base salary offered will depend on a variety of job-related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performancebased incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial wellbeing (as applicable).

Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial wellbeing by visiting the Hershey Digital Employee Experience atwww.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

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Nearest Major Market: Harrisburg