Analyst, Data Activation & Strategy

FORTUNE; New York (NY); On-site; USD 67,500 - 82,500; Full time

Benefits offered by this job

Vacation days

Paid holidays

Health, dental, vision coverage

401(k) employer contributions

Tuition reimbursement

Parental leave

Job summary

Fortune is seeking an Analyst of Data Activation and Strategy in New York to activate first-party data and optimize digital advertising campaigns. You will partner with Sales, Marketing, Tech, and Account Management to develop audience targeting strategies and deliver client-ready insights for pre-sale and post-sale efforts.

The role emphasizes building segments, leveraging CDPs and DSPs, and using AI/automation to scale deliverables while staying current on ad tech and privacy trends.

Qualifications

• 1–3 years analytics, research, data science, or marketing/media experience.
• Ability to translate data into clear, client-friendly insights.
• Familiarity with digital advertising processes and reporting.

Responsibilities

• Activate and analyze Fortune’s first-party data to optimize digital campaigns.
• Build, activate, and optimize audience segments using CDPs, DSPs, and intent signals.
• Deliver audience insights for pre-sale planning and post-campaign reporting.
• Develop client-facing materials translating data into actionable insights.
• Utilize AI and automation to streamline audience analysis and reporting.

Skills

Data analysis

Storytelling

Cross-functional collaboration

Project management

Excel

PowerPoint

Education

Bachelor's degree (Marketing/Business/Statistics)

Tools

Excel

PowerPoint

Data platforms

Job description

Job Description:The Analyst of Data Activation and Strategy plays a key role in activating and analyzing Fortune’s first-party data to optimize digital advertising campaigns and drive revenue growth. This role partners closely with Sales, Marketing, Tech, and Account Management to develop and execute audience targeting strategies. The Analyst delivers audience insights for both pre-sale planning and post-campaign reporting, translating data into actionable recommendations for clients and internal stakeholders.Essential Job Functions:Serve as a subject matter expert on audience targeting, data strategy, and activation for internal teams and advertising clientsBuild, activate, and optimize audience segments using first-party data, third-party intent signals, and audience/data platforms (e.g., CDPs, DSPs, intent data providers)Leverage and contribute to Fortune’s first-party data strategy to improve targeting, activation, and measurementIncorporate B2B intent data and ABM methodologies to identify in-market audiences and develop targeted account strategiesAnalyze campaign and audience data to deliver actionable insights and performance narratives for pre-sale and post-sale initiativesDevelop client-facing materials and reporting that translate data into clear insightsUtilize AI and automation tools to streamline audience analysis, accelerate reporting, and improve the quality and scalability of deliverablesEvaluate data partners, tools, and new opportunities to enhance targeting capabilities and data qualityPartner cross-functionally to execute campaigns and deliver high-quality work on tight timelinesStay current on ad tech, data, and privacy trends to inform best practicesMinimum Qualifications and Job RequirementsEducation:4-year degree required; Marketing, Business, Statistics, or related field preferred. Additional experience in digital marketing, media, or data analytics may substitute for education on a year-for-year basis.Experience:1-3 years of analytics, research, data science, or marketing/media experience. Familiarity with project management and/or digital advertising processes is a plus.Specific Knowledge, Skills, and Abilities:Strong data analysis and storytelling skills, with the ability to translate complex concepts into clear, client-friendly insightsExcellent organizational and project management skills, with the ability to manage multiple priorities and deadlinesCollaborative mindset with experience working cross-functionallyProficiency in Excel and PowerPoint; comfort working with data platforms and digital toolsSalary: Up to $75,000 base, plus eligibility for a variable 10% annual bonus. This range is a good-faith estimate and may ultimately vary based on a number of relevant factors.Location: New York, NYA few of Fortune’s perks and benefits:22 vacation days, 11 paid holidays, and an honor-based sick leave policyHealth, dental, and vision coverage (90% paid for individuals and families)401(k) plan with employer contributionsGenerous parental leaveDependent care/health care/commuter FSAs, and cell phone benefitsTuition reimbursement programA commitment to an open, inclusive, and diverse work cultureAbout Fortune MediaFortune is a global media organization renowned for iconic franchises including the Fortune 500, Fortune Global 500, and the Most Powerful Women Summit. Our technology team is a small, strategic group driving digital transformation across an organization that spans editorial, enterprise media sales, consumer subscriptions, and live events. This is an opportunity to make an outsized impact at one of the world's most recognized media brands.