Associate, CRM & Lifecycle

Foot Locker, Inc.; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Medical, Dental, Vision Coverage

401(k), Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement

Strong Company Culture

Employee Resource Groups

Job summary

Foot Locker, Inc. is looking for a passionate Analyst in Customer Growth & Retention. This hybrid role in NYC focuses on enhancing customer engagement, loyalty, and data-driven decision-making.

You'll support marketing initiatives to optimize customer experiences, analyze data to drive engagement strategies, and collaborate with various teams to improve marketing effectiveness.

Benefits include employee discounts, medical coverage, and tuition reimbursement. The salary range is $67,000 to $70,000 annually.

Qualifications

• 1+ years of experience in marketing, CRM, loyalty, or analytics.
• Interest in customer behavior and retention strategies.
• Experience collaborating with cross-functional teams.

Responsibilities

• Support customer engagement initiatives across multiple channels.
• Analyze customer behavior and engagement trends.
• Collaborate with internal teams on campaigns and insights.
• Maintain campaign documentation and quality assurance.

Skills

Analytical skills

Problem-solving

Customer engagement

Marketing knowledge

Communication skills

Project management

Education

Bachelor's degree preferred

Equivalent professional experience

Tools

Microsoft Excel

Power BI

CRM platforms

Marketing automation tools

Job description

This role is HYBRID in NYC

We’re seeking an Analyst, Customer Growth & Retention, who is passionate about customer engagement, loyalty, lifecycle marketing, and data-driven decision making. This role supports the execution and optimization of customer marketing initiatives designed to increase customer engagement, retention, frequency, and lifetime value. The Analyst will partner with internal marketing, loyalty, CRM, analytics, and technology teams to help deliver meaningful customer experiences across owned channels while supporting business growth objectives.

Responsibilities

Customer Lifecycle & Retention Marketing

• Support the execution of customer engagement initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
• Assist with campaign planning, audience segmentation, testing strategies, and deployment activities.
• Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, and loyalty engagement.
• Help ensure customer communications are relevant, timely, and aligned to business objectives.

Customer Analytics & Insights

• Analyze customer behavior, campaign performance, and engagement trends to identify growth opportunities.
• Support reporting and measurement of retention, engagement, and loyalty KPIs.
• Partner with analytics teams to develop insights that improve customer experience and marketing effectiveness.
• Translate customer data into actionable recommendations.

Cross-Functional Partnership

• Collaborate with loyalty, CRM, brand marketing, digital, analytics, merchandising, and technology teams.
• Support communication of campaign results, customer insights, and recommendations to stakeholders.
• Partner with creative teams to ensure customer-facing communications align with best practices.

Operational Excellence

• Support campaign calendars, project timelines, testing documentation, and process management activities.
• Assist with audience QA, segmentation validation, and campaign quality assurance.
• Maintain documentation and reporting assets to support ongoing business operations.

Continuous Improvement

• Stay informed on CRM, loyalty, personalization, and customer engagement trends.
• Support test-and-learning initiatives to improve customer engagement and retention outcomes.
• Participate in training and knowledge-sharing opportunities to build expertise in customer marketing.

Qualifications

• Bachelor’s degree preferred or equivalent professional experience.
• 1+ years of experience in marketing, CRM, loyalty, customer engagement, analytics, or related fields.
• Interest in customer behavior, retention strategies, and lifecycle marketing.
• Strong analytical and problem-solving skills.
• Experience in working with multiple stakeholders and cross-functional teams.
• Proficiency in Microsoft Excel and presentation tools.
• Familiarity with customer analytics, Power BI, CRM platforms, or marketing automation tools preferred.
• Strong communication, organization, and project management skills.

Benefits

The annual base salary range is $67,000.00-$70,000.00 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Foot Locker Benefits

• Employee Discount
• Paid Time Off
• Medical, Dental, Vision Coverage
• 401(k), Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups