AMER Field Marketing Manager - Workvivo

Socket.dev; Boston (MA); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a seasoned Field Marketing professional to drive ABM programs across US accounts, with a focus on the Eastern Time Zone and the greater Boston area. You will collaborate with Sales and Demand Generation to generate pipeline and optimize ROI in a structured hybrid role.

Join Zoom’s Global Field & Strategic Events team within Growth & Demand Generation to orchestrate 1:1, 1:few, and 1:many programs for high-value US accounts, reporting impact to senior leadership.

Qualifications

• 5+ years in field/ABM or integrated marketing for B2B SaaS or enterprise tech.
• Execute tiered ABM programs: 1:1 strategic, 1:few cluster, 1:many scalable.
• Demonstrate pipeline efficiency and business impact metrics.
• Manage regional marketing budgets and report pipeline performance to senior leadership.
• Collaborate with Sales, Sales Development, and Demand Generation to align field programs with revenue goals.

Responsibilities

• Execute tiered ABM field marketing across US accounts and market segments.
• Build and manage regional field calendars with Sales leadership.
• Own pipeline generation and acceleration for the USA region.
• Manage regional field and events budgets, optimize ROI.
• Partner with Sales, SDR, and Revenue Ops for alignment and attribution.

Skills

Field marketing

ABM

B2B SaaS

Job description

What you can expect

Workvivo is an employee experience platform designed to amplify workplace culture and foster employee engagement, regardless of location. Committed to customer satisfaction, Workvivo focuses on enhancing employees' working lives across diverse industries globally. As part of Zoom, an intelligent collaboration platform, Workvivo aligns with Zoom's mission to prioritize people, enabling meaningful connections, modern collaboration, and driving innovation in businesses and individual interactions.

* Strong preference for candidates in the Eastern Time Zone, ideally located in the greater Boston, MA area.

About the Team

You'll join the Global Field & Strategic Events team, sitting within the broader Growth & Demand Generation function. Our buyers are enterprise leaders including CHROs, CIOs, and Internal Communications leaders, so this role is built around account based marketing as its operating model. You'll execute 1:1 programs for our highest value US accounts, 1:few programs for tiered account clusters, and 1:many (ABX) motions that combine field, events, and digital to reach broader segments at scale.

Responsibilities

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments

• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage

• Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards

• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment

• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers

What we’re looking for

• Bring 5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology

• Execute tiered account-based marketing programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs

• Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics

• Manage regional marketing budgets and report pipeline performance to senior leadership

• Collaborate across Sales, Sales Development, and Demand Generation teams to align field programs with revenue goals

• Present performance data and strategic recommendations to senior stakeholders

• Have experience in SaaS, B2B technology, HR tech, employee experience, or adjacent categories

• Travel regionally within the USA as required for field programs and account engagement

Salary Range or On Target Earnings:

Minimum:

$76,800.00

Maximum:

$186,200.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

Anticipated Position Close Date:

09/21/26

Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.

About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

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