Amazon DSP Strategist

Incrementum Digital; United States; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Job summary

Incrementum Digital is an Amazon-focused agency partnering with brands to scale Amazon sales. We are hiring a hands-on DSP Strategist to build, run, and optimize DSP programs across a portfolio of client accounts, handling setup, optimization, analysis, and reporting.

You’ll serve as the client’s go-to DSP expert, presenting strategy and results, and collaborating with Sponsored Ads and brand teams to ensure DSP aligns with the broader Amazon strategy.

Qualifications

• 2–4+ years of hands-on Amazon DSP experience.
• Strong understanding of the Amazon ecosystem and full funnel.
• Experience with AMC; SQL is a strong plus.
• Proficient in Excel/Sheets with data storytelling ability.
• Excellent client-facing communication.

Responsibilities

• Build and manage Amazon DSP campaigns across awareness to conversion.
• Own day-to-day optimization: bids, budgets, pacing, frequency, audiences, and creative.
• Plan DSP strategy around client goals and events.
• Use AMC to build audiences and measure incrementality.
• Track performance and provide clear recommendations.
• Lead client calls and present results.
• Coordinate with Sponsored Ads team to integrate DSP with other formats.
• Stay current on DSP features and measurement changes.

Skills

Amazon DSP

Data analysis

Client facing

Excel/Sheets

Tools

AMC

SQL

Job description

Incrementum Digital is an Amazon-focused agency managing over $500M a year in Amazon sales for brands. We run advertising and full brand operations for sellers and vendors, from emerging brands to established category leaders. Our team is data-driven, hands-on, and focused on growth that holds up when the numbers are scrutinized.

The Role

We're hiring a hands-on Amazon DSP Strategist to build, run, and optimize DSP programs across a portfolio of client accounts. You'll do the work yourself: setup, optimization, analysis, and reporting. You'll also be the client's go-to person for DSP, presenting strategy and results directly. You'll work closely with our Sponsored Ads and brand management teams so DSP fits into each brand's overall Amazon strategy.

What You'll Do

• Build and manage Amazon DSP campaigns across awareness, consideration, and conversion, including remarketing, lookalike, in-market, lifestyle, and contextual audiences
• Own day-to-day optimization: bids, budgets, pacing, frequency, audiences, and creative
• Plan DSP strategy around client goals, such as NTB growth, launches, tentpole events (Prime Day, BFCM), and competitive conquesting
• Use Amazon Marketing Cloud (AMC) to build custom audiences, analyze path-to-conversion, and measure incrementality
• Track performance (ROAS, total ROAS, NTB %, DPVR, CPM, halo sales) and turn it into clear recommendations
• Lead regular client calls, present results, and make the case for upper- and mid-funnel investment
• Coordinate with our Sponsored Ads team so DSP, Sponsored Products, Sponsored Brands, and Sponsored Display work together
• Stay current on DSP features, inventory (Prime Video, Twitch, Fire TV, third-party exchanges), and measurement changes

What We're Looking For

• 2–4+ years of hands-on Amazon DSP experience, preferably agency-side or managing multiple brands
• Strong understanding of the Amazon ecosystem: retail readiness, Sponsored Ads, and how DSP drives the full funnel
• Experience with AMC; SQL is a strong plus
• Highly analytical, comfortable in Excel/Sheets, and able to tell a clear story with data
• Confident and polished with clients, and able to explain and defend a strategy with numbers
• Self-directed and organized enough to manage several accounts remotely without hand-holding
• Amazon Ads certifications (DSP, AMC) are a plus

Why Incrementum

• Fully remote
• Work on a wide mix of brands and categories at meaningful spend levels
• A team that values sharp thinking over busywork
• Early access to new tools and workflows, including AI-assisted analysis