Amazon Ad Specialist

Naturally Network; United States; Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

401K + Company match

Unlimited PTO

Competitive salary and bonus eligible

Comprehensive benefits package

Job summary

PLTFRM is seeking an Amazon Advertising Specialist to drive performance for a portfolio of brands. This client-facing, hands-on role focuses on building, managing, and optimizing campaigns across Sponsored Products, Sponsored Brands, Display, and DSP.

You will analyze performance data, collaborate with clients, and communicate recommendations. The position offers a hybrid work environment and opportunities to shape growth for leading consumer brands.

Qualifications

• 2–4 years hands-on Amazon Advertising experience.
• Experience managing multiple brands, preferably at an agency.
• Working knowledge of AMC; ability to write or adapt SQL a plus.
• Amazon Ads certifications are a plus.

Responsibilities

• Own Amazon advertising strategy and execution for a book of client accounts across Sponsored Products, Brands, Display, and DSP.
• Build, structure, and optimize campaigns including keyword targeting, bidding, and budget management.
• Plan, launch, and manage DSP campaigns across funnel, audience strategy and retargeting.
• Use AMC to derive insights and turn them into audiences and optimizations.
• Monitor performance against KPIs and communicate results and recommendations to clients.
• Lead client conversations and present quarterly reviews and budgets.

Skills

Amazon Advertising

Campaign optimization

Data analysis

Client communication

Tools

Amazon Marketing Cloud (AMC)

SQL

Job description

Naturally Network is an agent of change.

ABOUT PLTFRM

PLTFRM is an industry-leading, tech-enabled omnichannel commerce growth partner helping consumer brands win wherever people shop. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, all powered by proprietary data and AI, we help emerging and established brands expand distribution, scale smarter and accelerate growth. Our technology turns retail and consumer signals into faster decisions and sharper execution, so our partners can move at the speed of today's shopper.

Founded in 2005, more than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise.

Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM is a place for people with an entrepreneurial spirit who are hungry to win and driven to add value. The people who thrive here are team-oriented problem solvers who care deeply about their work, their clients and one another. We give talented people the opportunity to take ownership, build meaningful partnerships and help great brands reach more consumers.

If you set a high bar for yourself and then look for ways to clear it, you'll fit right in. We're looking for ambitious, self-motivated people who want their work to make a visible impact and who are ready to grow as fast as the brands we serve.

ABOUT THE ROLE

We are looking for an Amazon Advertising Specialist who will be responsible for driving advertising performance and growth across a portfolio of brands on Amazon. This is a hands‑on, client‑facing position focused on building, managing and optimizing campaigns, analyzing performance data, and identifying opportunities to improve results. The role owns day-to-day advertising execution, including campaign strategy, keyword targeting, bidding, budget management and ongoing optimization, while partnering closely with clients to communicate performance and recommendations. Success requires balancing the details of campaign execution with a broader understanding of each brand's business goals to deliver measurable, sustainable growth.

WHAT YOU'LL OWN

• Own Amazon advertising strategy and execution for a book of client accounts across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Build, structure, and optimize Sponsored Ads campaigns, including keyword and ASIN targeting, search term harvesting and negation, bid and budget management, and placement adjustments.
• Plan, launch, and manage Amazon DSP campaigns across the funnel, including audience strategy, prospecting and retargeting, and inventory selection.
• Use Amazon Marketing Cloud (AMC) to answer questions the ad consoles can't, such as path to conversion, new-to-brand, reach and frequency, and Sponsored Ads/DSP overlap, and turn those insights into audiences and optimizations.
• Monitor account performance daily against client KPIs (e.g., ROAS, ACoS, TACoS, CPA, new-to-brand, total sales growth) and act quickly on what you find.
• Own the advertising relationship on client calls: lead regular performance discussions, present recommendations, and set clear expectations on what media can deliver.
• Build and present quarterly business reviews, forecasts, and budget recommendations for each account in your book.
• Recommend budget allocation across Sponsored Ads and DSP based on performance data and client goals.
• Break down performance by meaningful segments (e.g., branded vs. non-branded, product line, new-to-brand) to find where spend is working and where it isn't.
• Design and run structured tests on bidding, placements, targeting, and creative, and document the results for the team.
• Partner with internal and external creative teams on ad assets, and flag listing or retail-readiness issues that hold back ad performance.
• Stay current on Amazon Ads product releases and industry trends, and share what you learn with the team.

WHAT YOU'LL BRING

• 2-4 years of hands‑on Amazon Advertising experience, ideally managing multiple brands at an agency.
• Strong working knowledge of Sponsored Products, Sponsored Brands, and Sponsored Display, plus hands‑on Amazon DSP campaign management.
• Working knowledge of Amazon Marketing Cloud; ability to write or adapt SQL queries is a strong plus.
• A track record of improving KPIs such as ROAS, TACoS, new-to-brand, and total sales growth for the brands you've managed.
• Confidence leading client conversations and presenting performance and recommendations to brand stakeholders.
• Hands‑on experience using AI tools to speed up analysis, reporting, and campaign management, and curiosity about where AI can improve how ad accounts are run.
• Excellent organization and the ability to manage multiple accounts and deadlines at once.
• Amazon Ads certifications (Sponsored Ads, DSP, AMC) are a plus.

WHAT PLTFRM OFFERS

• Competitive salary and bonus eligibility
• Comprehensive benefits package
• 401K + Company match
• Unlimited PTO
• Hybrid work environment
• A high ownership, high performance, high collaboration culture
• The opportunity to work with leading consumer brands and shape the future of commerce

EQUAL EMPLOYMENT OPPORTUNITY

PLTFRM is an equal opportunity employer . W e do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive.

PLTFRM provides reasonable accommodations throughout the recruitment process. If you need an accommodation to apply, interview or participate in any part of the hiring process, please let us know.