Alcohol Brand Ambassador (Central- Birmingham, Tuscaloosa & Montogmery)

Buffalo Rock Company; Birmingham (AL); On-site; USD 25,000 - 35,000; Part time

Job summary

An established industry player is seeking a passionate Alcohol Brand Ambassador to represent its beverage portfolio in Birmingham, Tuscaloosa, and Montgomery. This seasonal part-time role involves engaging with consumers, promoting the brand through exciting events and tastings, and leveraging social media to enhance brand visibility. Ideal candidates will possess a strong enthusiasm for the beverage industry, excellent communication skills, and a knack for creating memorable consumer experiences. If you thrive in dynamic environments and love interacting with people, this is the perfect opportunity for you!

Qualifications

• Must be at least 21 years old and have a valid driver’s license.
• Experience with Microsoft Office 365 and social media is required.

Responsibilities

• Engage with consumers and promote the brand at events and tastings.
• Track and report on promotional campaign effectiveness.
• Educate consumers about beer styles and brewing techniques.

Skills

Customer Engagement

Promotional Activities

Social Media Interaction

Knowledge of Beer Styles

Communication Skills

Education

High School Diploma or GED

Tools

Microsoft Office 365

Social Media Platforms

Job description

Alcohol Brand Ambassador (Central - Birmingham, Tuscaloosa & Montgomery)

Location: Birmingham, AL

Business Segment: COR

Job Department: COR Customer Strategy, Marketing, & Brand Development

Reports to: Corporate Director of Alcohol Sales and Strategic Partnerships

Work Schedule: Flexible - Must be available on weekdays and weekends (up to 20 hours per week)

Job Type: Seasonal Part-Time

FLSA Status: Non-Exempt

Amount of Travel Required: 100%

Job Description

Summary/Objective: Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages a beverage portfolio that includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company’s alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand’s story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry and enjoys engaging with people in an energetic, fun environment.

Essential Functions:

1. Must be able to travel throughout the assigned region (Central – Birmingham, Tuscaloosa & Montgomery).
2. Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday – Sunday).
3. Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.
4. Maintain a professional appearance and demeanor.
5. Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
6. Organize and participate in tastings, product samplings, and giveaways to increase product trials.
7. Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives.
8. Share brand-related content across social media platforms, creating organic engagement and fostering a positive image of the brand.
9. Provide feedback to the brand’s marketing and sales teams on consumer preferences, market trends, and competitor activity.
10. Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.
11. Educate consumers on beer styles, brewing techniques, and the brand’s history.
12. Present a strong enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.

Minimum Requirements:

• High School Diploma or General Education Degree (GED): Required
• Must be at least 21 years of age to work with alcohol.
• Must provide your own reliable transportation for business use with required insurance coverage: Required
• Valid driver license in state of residence with a good driving record: Required
• Experience in/application of Microsoft Office 365 products: Required
• Experience in/application of social media platforms: Required

Affirmative Action/EEO statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.