Aimbridge Corporate - Director Marketing, Web Development, & SEO

Aimbridge Hospitality LLC; Plano (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Daily Pay

Medical, Dental, and Vision Coverage

Short-Term and Long-Term Disability Income

Term Life and AD&D Insurance

Paid Time Off

Employee Assistance Program

401k Retirement Plan

Job summary

A leading hospitality management firm is seeking a Director for Marketing, Web Development, and SEO to oversee web platforms and strategy. This role requires 10+ years in web development and SEO, with strong leadership in performance-driven teams and technical skills. The ideal candidate will enhance web visibility and performance by collaborating across teams and ensuring high-quality guest experiences. A competitive benefits package is offered along with a dynamic work environment. Join us in setting new standards for hospitality excellence.

Qualifications

• 10+ years in web development and SEO, including experience leading teams.
• Deep technical SEO knowledge including crawl/indexation, rendering, and schema.
• Experience with GA4/GTM and privacy frameworks.
• Mastery of SEO and analytics tools.
• Strong project management skills with experience in new website builds.

Responsibilities

• Set the technical vision for portfolio websites including CMS governance.
• Oversee development of new websites from concept through launch.
• Champion accessibility and privacy solutions.
• Audit existing sites for UX and ADA compliance improvements.
• Establish monitoring and regular insights for leadership.

Skills

Web development

SEO

Project management

Technical SEO

Analytical tools

CMS navigation

Education

10+ years in web development and SEO

Tools

Search Console

Screaming Frog

BrightEdge

GA4/GTM

Looker/Power BI

Job description

Aimbridge Corporate - Director Marketing, Web Development, & SEO
Address 5301 Headquarters Drive, Plano, TX, 75024

Job Description

Job Summary

The Director, Web Development & SEO leads the strategy and execution for our portfolio’s web platforms and organic visibility. This role owns technical architecture, site performance, accessibility and privacy compliance, and a comprehensive SEO program tailored to hospitality—driving bookings, RFPs, and revenue through high‑quality experiences across brand.com and independent hotel sites. The director partners closely with Revenue Management, eCommerce, Paid Media, Creative, IT/Compliance, and Property teams to deliver measurable outcomes and a best‑in‑class digital guest journey.

Qualifications

• 10+ years in web development and SEO, including 5+ years leading high‑performing teams in multi‑site/enterprise environments—hospitality experience strongly preferred.
• Deep technical SEO knowledge (crawl/indexation, rendering, schema, CWV), modern front‑end stack (e.g., React/Next/Vue), and CMS governance.
• Proven success implementing GA4/GTM, data layer standards, and privacy/consent frameworks; familiarity with ADA/WCAG and CCPA.
• Mastery of SEO and analytics tools (Search Console, Screaming Frog, BrightEdge/Ahrefs/SEMrush, Looker/Power BI); comfort with A/B testing and experimentation.
• Proficiency in navigating multiple CMS platforms; ability to troubleshoot complex site issues across a large hotel portfolio.
• Knowledge of domain management practices, including DNS and DMARC records, and experience partnering with IT teams on security and hosting needs.
• Experience auditing websites for UX, personalization, ADA compliance, and performance improvements and running A/B testing to drive performance improvements.
• Ability to prioritize work across a large, diverse portfolio and adapt to shifting strategies.
• Strong project management skills with experience overseeing new website builds, managing timelines, budgets, and cross‑functional teams.

Job Responsibilities

• Set the technical vision and roadmap for portfolio websites (brand.com and independent), including CMS governance, front‑end standards, Core Web Vitals, page speed, security, and release management.
• Oversee partnership of proprietary CMS vendor in development of new websites from concept through launch, applying UX/UI best practices and ensuring responsive, user‑centric design; provide project management oversight to keep timelines, budgets, and stakeholder expectations on track.
• Champion accessibility (WCAG) and privacy by design; ensure ADA reviews and consent/telemetry solutions (e.g., OneTrust) are implemented and audited in partnership with IT/Compliance.
• Ability to evaluate and navigate in a variety of CMS'/ability to troubleshoot site issues for portfolio of hotels. Audit existing sites for opportunities to improve UX, personalization, ADA compliance, and overall guest experience.
• Standardize tracking patterns for complex hotel setups (cross‑domain booking engines, brand constraints) and resolve measurement gaps.
• Build the enterprise SEO/GEO strategy spanning technical SEO, content, internal linking, structured data (schema.org/Hotel), and off‑page authority.
• Establish monitoring and publish regular portfolio insights to leadership.
• Navigate brand platform capabilities/constraints (Marriott, Hilton, IHG, Hyatt) to maximize what can be implemented and how—codifying guidance for title/meta, H‑tags, copy modules, internal links, and image/alt patterns.
• Integrate web/SEO efforts with booking engines, CRS/PMS data, and revenue strategies.

After an initial waiting period, those hired into full‑time positions are eligible for a competitive benefits package that includes the following:

• Now offering Daily Pay! Ask your Recruiter for more details.
• Medical, Dental, and Vision Coverage
• Short‑Term and Long‑Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan

Property Information

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.