Aimbridge Corporate - Director Marketing-Corporate

Aimbridge Hospitality LLC; Plano (TX); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Daily Pay

Medical, Dental, and Vision Coverage

Short-Term and Long-Term Disability Income

Term Life and AD&D Insurance

Paid Time Off

Employee Assistance Program

401k Retirement Plan

Job summary

A global hospitality management company is seeking a Director of Marketing to lead marketing strategy for their All-Inclusive Resort Division. The ideal candidate will have 8-10+ years of marketing experience in hospitality, strong leadership skills, and a proven record in multi-channel marketing to drive revenue. Responsibilities include overseeing digital media, managing brand consistency, and collaborating with cross-functional teams. Competitive benefits offered after an initial waiting period.

Qualifications

• 8–10+ years of progressive hospitality marketing experience.
• Strong all-inclusive or resort background required.
• Proven success with multi-channel marketing strategies.

Responsibilities

• Develop and execute marketing strategy and content calendar.
• Oversee digital campaigns, including social, SEO/SEM, and PR.
• Manage brand governance across multiple hotel flags.
• Direct creative and collateral production.
• Collaborate with Revenue, Sales, and eCommerce teams.

Skills

Hospitality marketing expertise

Leadership

Project management

Digital media understanding

Bilingual (English and Spanish)

Education

Bachelor’s degree in Marketing, Communications, or related field

Master’s degree (preferred)

Job description

Aimbridge Corporate - Director Marketing-Corporate Address 5301 Headquarters Drive, Plano, TX, 75024

Job Description

The Director of Marketing leads all marketing strategy and execution for the All-Inclusive Resort Division, overseeing brand positioning, content creation, digital media, and performance marketing across multiple resort brands in the Dominican Republic and other key destinations. This role defines destination and property narratives, ensures brand consistency across channels, and drives demand generation to achieve revenue and profitability goals. The Director partners closely with Revenue Management, Direct Channels, and Operations to ensure cohesive go-to-market strategies. They manage media plans, creative production, and public relations initiatives, maintaining a balance between creative excellence and data-driven accountability. This position is both strategic and hands‑on, requiring deep expertise in hospitality marketing, brand stewardship, and leadership within a fast‑paced, global environment.

KEY SKILLS/RESPONSIBILITIES

• Develop and execute the annual marketing strategy and content calendar for all-inclusive resorts, aligning with commercial and revenue goals.
• Oversee paid, owned, and earned media—including digital campaigns, social, SEO/SEM, PR, influencer programs, and partnerships—to maximize reach and ROAS.
• Manage brand governance across multiple hotel flags, ensuring consistency in visual identity, tone, and messaging across all markets.
• Direct creative and collateral production, including advertising, photography, video, and digital content, maintaining strong quality and storytelling standards.
• Collaborate with Revenue, Sales, and eCommerce teams to optimize promotions, offers, and direct booking performance.
• Supervise agency partners and internal teams; manage budgets, contract negotiations, and performance reporting.
• Lead measurement, analytics, and reporting of campaign effectiveness, brand visibility, and ROI; adjust strategies based on performance insights.
• Oversee PR, media relations, and crisis communication plans in coordination with brand and property leadership.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or related field required; Master’s preferred.
• 8–10+ years of progressive hospitality marketing experience, with strong all-inclusive or resort background.
• Proven success leading multi-channel marketing strategies that drive measurable revenue and brand growth.
• Strong understanding of digital media, SEO/SEM, creative production, influencer marketing, and analytics platforms.
• Exceptional leadership, communication, and project management skills; ability to guide cross-functional teams.
• Bilingual (English and Spanish) preferred; ability to travel up to 40% domestically and internationally.

After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

• Now offering Daily Pay! Ask your Recruiter for more details
• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan

PROPERTY INFORMATION:

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.