AI Product Narrative Architect

fal; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

fal in San Francisco seeks a product storyteller who blends product marketing, creative engineering, and evangelism to tell evergreen stories behind the platform. You will own the narrative end-to-end, build demos and tutorials, and shape the product surface and terminology across pages and collateral.

The role sits in fal’s Storytelling function, collaborating with Design, Product, Marketing, GTM and Engineering to drive enterprise impact and brand storytelling.

Qualifications

• Shipped product marketing or developer-facing content for a technical product.
• Able to edit cleanly and quickly with a sharp point of view about words.
• Can read, create technical docs, and build demos from API references.
• Understands generative media concepts: diffusion, video models, latency and throughput implications.
• Can align messaging across design, product, and sales collateral.
• Proactively identify missing components and build them without a brief.

Responsibilities

• Own the product narrative strategy end to end for every line and model.
• Build demos and tutorials; ensure outputs are reproducible and usable across channels.
• Develop the site's product surface: industry pages, product pages, use-case pages.
• Define terminology and messaging architecture across product, site, docs, and collateral.
• Amplify work from other teams by turning it into compelling customer narratives.

Skills

Product marketing

Developer-facing content

Editing & point of view

Technical storytelling

Public speaking / presentations

Cross-functional collaboration

Job description

fal in San Francisco seeks a product storyteller who blends product marketing, creative engineering, and evangelism to tell evergreen stories behind the platform. You will own the narrative end-to-end, build demos and tutorials, and shape the product surface and terminology across pages and collateral.

The role sits in fal’s Storytelling function, collaborating with Design, Product, Marketing, GTM and Engineering to drive enterprise impact and brand storytelling.