AI-Native MarTech Strategy Consultant

Accenture; Seattle (WA); Hybrid; USD 80,000 - 180,000; Full time

Job summary

Accenture Song is seeking a Senior Consultant to reimagine marketing technology stacks and AI-native strategies for enterprise clients. You will guide engagements across strategy, architecture, and implementation while collaborating with marketing, data, and IT teams in a fast-moving, AI-first environment.

The role involves designing AI-enabled marketing ecosystems, evaluating platforms, and translating business goals into concrete roadmaps.

Qualifications

• 4+ years in marketing technology, digital strategy, or management consulting.
• Hands-on experience with AI/ML applications in marketing (generative AI, predictive analytics, etc.).
• Familiarity with major MarTech platforms and how AI capabilities are embedded within them.
• Strong analytical and business case development skills with ROI focus.
• Excellent client-facing communication skills, with senior-level presentation experience.
• Curiosity about emerging AI tools and translating tech into client value.

Responsibilities

• Lead client engagements to assess and reimagine martech stacks for AI-driven transformation.
• Design AI-native marketing architectures integrating generative AI and automation.
• Advise on build-vs-buy decisions across AI/martech platforms.
• Translate business goals into technology roadmaps, governance, and plans.
• Collaborate with marketing, data, and IT teams to drive adoption and measure ROI.

Skills

MarTech design

AI in marketing

Digital strategy

Consulting experience

ROI analysis

Executive communication

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

HubSpot

Segment

Braze

Job description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. We work AI-first — using AI actively in how we design, deliver, and lead, not just in what we build for clients. http://www.accenture.com/song

Key Responsibilities:

We're looking for a Senior Consultant to help our clients reimagine their marketing technology stacks and strategies for an AI-first world. This role sits at the intersection of marketing strategy, technology architecture, and applied AI — you'll guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable business outcomes.

What You'll Do

• Lead client engagements to assess current martech stacks and identify opportunities for AI-driven transformation, from customer data platforms to campaign orchestration and personalization engines

• Design AI-native marketing architectures that integrate generative AI, predictive analytics, and automation into client workflows (content generation, audience segmentation, lifecycle marketing, attribution modeling)

• Advise clients on build-vs-buy decisions across the AI/martech vendor landscape, including evaluation of platforms like CDPs, marketing automation suites, and emerging AI agent tools

• Translate ambiguous business goals into concrete technology roadmaps, governance frameworks, and implementation plans

• Partner with client marketing, data, and IT teams to drive adoption, manage change, and measure ROI of AI initiatives

• Stay ahead of the AI and martech landscape, developing point-of-view content, frameworks, and methodologies that strengthen the firm's market position

• Mentor junior consultants and contribute to internal capability-building around AI strategy

• Travel: As required for client support.

• Location: Primary residency within 90 minutes of an approved Accenture office

What We're Looking For

• 4+ years of experience in marketing technology, digital strategy, or management consulting, with direct exposure to MarTech stack design and implementation

• Hands-on familiarity with AI/ML applications in marketing (generative AI, recommendation systems, predictive lead scoring, marketing mix modeling, or similar)

• Working knowledge of major MarTech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, HubSpot, Segment, Braze) and how AI capabilities are being embedded into them

• Strong analytical and business case development skills — comfortable quantifying ROI and building executive-level recommendations

• Excellent client-facing communication skills, with experience presenting to senior marketing and technology executives

• A genuine curiosity about emerging AI tools and a track record of translating new technology into practical client value

Nice to Have

• Experience deploying or evaluating AI agents/agentic workflows in a marketing context

• Background in data architecture, customer data platforms, or marketing analytics

• Prior consulting experience at a strategy or technology consultancy

• Familiarity with privacy and governance considerations around AI and customer data

Compensation

Accenture varies compensation depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 10/30/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture (https://www.accenture.com/us-en/careers/local/benefits)

Role Location Annual Salary Range

California $70,350 to $196,000 Cleveland $59,100 to $156,800 Colorado $63,800 to $169,300 District of Columbia $68,000 to $180,300 Illinois $59,100 to $169,300 Maine $54,400 to $144,300 Maryland $63,800 to $169,300 Massachusetts $63,800 to $180,300 Minnesota $63,800 to $169,300 New York $66,300 to $196,000 New Jersey $68,000 to $196,000 Virginia $59,100 to $180,300 Washington $80,200 to $180,300

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