AI Marketing Subject Matter Expert (SME) and Instructor (Contract)

General Assembly; Mississippi; Remote; USD 80,000 - 100,000; Full time

Job summary

Join a forward-thinking organization as an AI Marketing Subject Matter Expert and Instructor. This role focuses on creating and delivering high-quality educational content in AI marketing, collaborating with teams to enhance curriculum and ensure relevance in a rapidly evolving field. You'll engage with students in a dynamic, supportive environment, inspiring them to master new technologies and skills. This flexible, remote contract position offers a chance to shape the future of learners while working with cutting-edge AI tools and methodologies. If you're passionate about education and technology, this is the perfect opportunity for you.

Qualifications

• 2+ years of professional experience in relevant fields.
• Experience mentoring, coaching, or teaching others.

Responsibilities

• Curate and design learning content to align with industry needs.
• Facilitate engaging learning environments for students.

Skills

AI applications in customer segmentation

AI-driven marketing automation

Generative AI for content creation

Customer journey analytics using AI

AI-powered SEO

Social media analytics

Sentiment analysis

Education

Bachelor's degree or equivalent experience

Tools

ChatGPT

HubSpot

Jasper AI

Adobe Sensei

Google Analytics

Brandwatch

Job description

AI Marketing Subject Matter Expert (SME) and Instructor (Contract)

U.S. Remote

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world.

Role Overview: GA is seeking a Subject Matter Expert (SME) and Instructor: AI Marketing to support content development, curriculum enhancement, and instruction for our industry-leading learning programs. This role involves working closely with learning designers, project teams, and functional experts to create, refine, and deliver high-quality educational content that meets evolving industry needs.

*This is a remote friendly, flexible contract role.*

Responsibilities:

1. Participate in pre-sale meetings with GA Account Directors and prospective clients to discuss industry insights and learning solutions.
2. Prepare materials and insights to tailor GA’s learning solutions to client needs.
3. Fulfill action items such as creating sample materials or other constructs to further the pre-sales process and conducting discovery related to course contextualization, optimization, tools, tech setups, and the like.

Content Development:

1. Curate, design, and contextualize learning content to align with industry needs and best practices.
2. Collaborate with instructional designers and SMEs to develop a world-class curriculum, including lesson plans, exercises, and learning materials.
3. Serve as a content contributor and expert, ensuring relevance and effectiveness of educational programs.

Instruction:

1. Facilitate engaging, supportive, and inclusive learning environments for students.
2. Conduct instructional sessions according to given program length and schedule, anywhere from 2 hours to several days or weeks.
3. Prepare lessons and materials, leveraging existing GA curriculum resources.
4. Guide students in completing exercises, labs, and projects.
5. Facilitate a safe, supportive, and energetic community that welcomes the various needs and learning styles of your students.
6. Inspire students to persist through the challenges of learning new technologies and skills.

Skills & Qualifications:

1. AI applications in customer segmentation and personalization.
2. Experience with AI-driven marketing automation and campaign optimization.
3. Knowledge of generative AI for content creation and copywriting.
4. Understanding customer journey analytics using AI tools.
5. AI-powered SEO, social media analytics, and sentiment analysis.
6. Examples of tool familiarity: ChatGTP/Gemini, HubSpot (AI features), Jasper AI, Adobe Sensei, Google Analytics (AI insights), Brandwatch.

General:

1. 2+ years of professional experience in relevant fields.
2. Experience mentoring, coaching, or teaching others in a professional or academic setting.
3. Passion for shaping the skills, minds, and careers of the next generation of learners.
4. Ability to facilitate an engaging and collaborative classroom environment.
5. Strong communication skills and the ability to translate complex topics into accessible learning experiences.

The anticipated hourly pay range for this role in the US market is $70 - $100 / hour. Compensation will be determined based on experience, education, geographic location, and other factors.

Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries: United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.

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