AI Marketing Specialist

Team Up; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Team Up, a remote-first firm connecting top talents from the Caucasus with international employers, seeks an AI Digital Marketing Specialist for a UK-based client. The role blends marketing strategy with hands-on AI, automation, and content optimization.

You will design AI-driven campaigns, generate qualified leads, optimize landing pages, and track KPIs like ROAS and CAC while exploring new AI tools to improve efficiency. Strong English and practical experience with AI tools are essential.

Qualifications

• 2+ years of experience in Digital Marketing or Growth Marketing with AI tools.
• Hands-on experience implementing AI tools in marketing campaigns and workflows.
• Familiarity with AI platforms for ad creation, SEO, and content generation.
• Knowledge of marketing automation tools and AI-driven optimization.

Responsibilities

• Develop and execute AI-driven digital marketing strategies across multiple channels.
• Use generative AI tools to create, personalize, and optimize marketing content.
• Plan, launch, and optimize paid campaigns on Google Ads and Meta Ads.
• Leverage AI for audience research, segmentation, and market opportunities.
• Implement AI-powered SEO strategies, including keyword research and content planning.
• Build automated workflows for lead generation and engagement.
• Analyze campaign performance with KPIs and derive actionable insights.
• Apply AI-driven personalization to improve journeys and conversion rates.
• Experiment with AI-generated content for advertising campaigns.
• Track CAC, ROAS, CTR, CPC, and lead generation metrics.

Skills

Digital Marketing

AI tools

Paid Ads

Content Personalization

SEO basics

Analytics

Tools

AdCreative.ai

Jasper

Copy.ai

Surfer SEO

MarketMuse

Zapier

Job description

At Team Up, we help top talents from the Caucasus region land dream jobs and work remotely for international companies. Our job openings typically cover positions in Operations, HR, Sales, Marketing, and Design, and they may be part-time, full-time, or freelance roles.

Our headquarters are in Georgia and our talent network includes top professionals from Armenia, Georgia, Turkey, and Azerbaijan, creating a diverse and dynamic community.

Job Description

This is a remote position.

We are looking for an AI Digital Marketing Specialist for our UK-based client. The client is looking for a results-driven digital marketing professional who combines strong marketing expertise with hands-on experience in Artificial Intelligence, marketing automation, and

AI-powered campaign optimization.

The ideal candidate has practical experience using AI tools to improve digital marketing performance, streamline marketing operations, generate qualified leads, and optimize customer acquisition strategies.

Your Duties:

As an AI Marketing Specialist you will be responsible for:

• Develop and execute AI-driven digital marketing strategies across multiple channels.
• Use generative AI tools to create, personalize, and optimize marketing content, including ad copy, landing pages, email campaigns, and social media content.
• Plan, launch, and optimize paid advertising campaigns using AI-powered features and tools across Google Ads and Meta Ads.
• Leverage AI tools for audience research, customer segmentation, competitor analysis, and identifying market opportunities.
• Implement AI-powered SEO strategies, including keyword research, content optimization, search intent analysis, and content planning.
• Build and optimize automated marketing workflows for lead generation, lead nurturing,and customer engagement.
• Use AI tools to analyze campaign performance, identify trends, and generate actionable insights.
• Apply AI-driven personalization to improve customer journeys, conversion rates, and engagement.
• Experiment with AI-powered content and creative generation tools for advertising campaigns.
• Track marketing KPIs, including CAC, ROAS, CTR, CPC, conversion rates, and lead generation performance.
• Continuously test new AI marketing technologies and identify opportunities to improve marketing efficiency.
  

Requirements

• 2+ years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Automation.
• Hands-on experience implementing AI tools in marketing campaigns and workflows.
• Experience with AI platforms such as AdCreative.ai, Jasper, Anyword, Copy.ai, Surfer SEO, or MarketMuse
• Knowledge of AI-powered advertising, SEO, content generation, and campaign optimization
• Experience with marketing automation tools such as n8n, Make, Zapier, or Gumloop.
• Familiarity with AI creative tools such as Midjourney, Runway, HeyGen, or Adobe Firefly.
• Understanding of AI-driven lead generation, customer segmentation, and personalization.
• Ability to measure AI-driven marketing performance through KPIs such as ROAS, CAC, and conversion rates.
• Upper-intermediate or higher English proficiency.