AI-Enabled Marketing Executive / Manager

Santriya Technologies; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Santriya Technologies is seeking an AI-Enabled Marketing Executive / Manager to plan and execute measurable, product-led marketing across digital and offline channels, using AI for research, content operations, personalization and analysis while preserving brand, legal and factual controls.

You will lead multi-channel campaigns, develop lifecycle journeys, and ensure accuracy, compliance and compelling customer proof points.

Responsibilities

• Create segment, campaign and channel plans from business goals, product documentation and approved positioning.
• Use AI to generate first drafts, variants, briefs, metadata and test ideas; verify every product claim, offer and regulated statement before publication.
• Manage content calendars, SEO/SEM, email, social, events, partner campaigns and performance marketing as relevant.
• Build audience and lifecycle journeys using behavioral data, CRM signals and consent-aware personalization.
• Measure funnel performance, CAC, conversion, engagement and influenced pipeline; use AI-assisted analytics to explain drivers and next actions.
• Maintain brand voice, asset approvals, copyright, privacy and channel-specific compliance.
• Partner with sales and product teams on launches, release communications, battlecards and customer proof points.
• Establish reusable prompt, content and campaign templates linked to current product documentation.

Job description

Job Summary

Santriya Technologies is seeking an AI-Enabled Marketing Executive / Manager to plan and execute measurable, product-led marketing across digital and offline channels, using AI for research, content operations, personalization and analysis while preserving brand, legal and factual controls.

Product & Documentation Operating Model

You will be assigned one or more company products, client solutions or operational services. The approved product documentation, SOPs, policies, process maps, knowledge articles, release notes, controls, scripts and AI runbooks are the source of truth. Use only approved enterprise AI tools to retrieve, summarize, draft, classify, prioritize or automate work. Validate material AI outputs against current documentation and authoritative system data, record exceptions, and elevate conflicts or missing guidance. Do not invent product features, prices, customer entitlements, engineering limits, regulatory positions or safety instructions.

Responsibilities

• Create segment, campaign and channel plans from business goals, product documentation and approved positioning.
• Use AI to generate first drafts, variants, briefs, metadata and test ideas; verify every product claim, offer and regulated statement before publication.
• Manage content calendars, SEO/SEM, email, social, events, partner campaigns and performance marketing as relevant.
• Build audience and lifecycle journeys using behavioral data, CRM signals and consent-aware personalization.
• Measure funnel performance, CAC, conversion, engagement and influenced pipeline; use AI-assisted analytics to explain drivers and next actions.
• Maintain brand voice, asset approvals, copyright, privacy and channel-specific compliance.
• Partner with sales and product teams on launches, release communications, battlecards and customer proof points.
• Establish reusable prompt, content and campaign templates linked to current product documentation.

AI-enabled Ways of Working

• Use approved GenAI copilots, enterprise search/RAG, analytics and workflow agents to reduce repetitive work and improve decision preparation.
• Keep prompts, outputs and automated actions within approved data-access, confidentiality and retention rules.
• Correct inaccurate summaries, classifications or recommendations before they become customer, operational or system records.
• Feed recurring AI errors, knowledge gaps and process friction into product, documentation and control improvement.

Human Accountability

AI is a copilot, not the accountable decision-maker. The role holder remains responsible for judgement, quality, privacy, security and appropriate escalation. Credit, fraud blocking, legal/regulatory, financial advice, safety‑critical, clinical, employment and other high‑impact decisions must follow delegated authority and required human review.

Success Measures

• Marketing‑sourced pipeline or transactions increase
• Content cycle time improves with low rework
• Product claims remain accurate and approved
• Campaign decisions are evidence‑led and measurable