AI-Driven PR Specialist: Media Relations & Content

Troutman Pepper Locke LLP; Philadelphia (Philadelphia County); On-site; USD 80,000 - 100,000; Full time

Job summary

Troutman Pepper Locke LLP seeks a Public Relations Specialist to support the Communications team in executing PR initiatives and day-to-day communications activities.

The role emphasizes building media relationships, crafting press materials, and ensuring brand-consistent messaging while leveraging AI to enhance content. Collaboration across Marketing and practice groups is essential for thought leadership and news amplification.

Qualifications

• Bachelor’s degree in public relations, communications, English, or an equivalent field.
• Minimum five (5) years of experience in public relations, preferably within a law firm or professional services environment.

Responsibilities

• Build and maintain relationships with media contacts and coordinate media inquiries and interviews.
• Assist in updating and maintaining media contact lists.
• Monitor and regularly report results of public relations activities.
• Collaborate with Marketing, practice groups, and other departments to support PR needs and initiatives.
• Develop and produce high-quality content for press releases, media pitches, and the firm’s website.

Skills

Media relations

AP style

Editing

Project management

Content creation

Data reporting

Multitasking

Professionalism

AI usage

Education

Bachelor’s degree in public relations/communications/English

5+ years in public relations

Job description

Troutman Pepper Locke LLP seeks a Public Relations Specialist to support the Communications team in executing PR initiatives and day-to-day communications activities.

The role emphasizes building media relationships, crafting press materials, and ensuring brand-consistent messaging while leveraging AI to enhance content. Collaboration across Marketing and practice groups is essential for thought leadership and news amplification.