AI-Driven PM II: Ad Platform & Measurement

Disney Media & Entertainment Distribution; Glendale (CA); On-site; CAD 165,000 - 221,000; Full time

Job summary

Disney Entertainment & ESPN Product & Technology is seeking a Product Manager II for the Ad Platform team in Glendale, CA. You will plan and manage features for audience targeting, measurement, and identity-driven initiatives, partnering with engineering and data science to deliver measurable advertiser outcomes.

We value data-driven decision making, strong communication with stakeholders, and a bias for execution.

Qualifications

• 3+ years of product management experience.
• Understanding of CTV/streaming advertising.
• Analytical with data quality focus.
• Strong communication with engineering and business stakeholders.
• Execution-focused with follow-through.

Responsibilities

• Help manage the product backlog for audience targeting and measurement capabilities, managing near and long term delivery
• Author clear, detailed product specifications and user stories, translating stakeholder requirements into actionable engineering work — from audience signal ingestion to measurement reporting surfaces
• Partner with engineering, data science, and UX/UI design teams to build and ship measurement products
• Drive targeting product capabilities — audience segmentation, data clean room integrations, identity resolution, and addressability features tied to Disney’s first‑party data assets
• Define and track critical metrics (coverage, match rates, measurement activation rates, reporting latency) and partner with GTM and financial planning to tie them to revenue outcomes
• Support UAT and product release readiness — including stakeholder training, documentation, and operational support
• Collaborate with a Scrum team: participate insprint ceremonies, maintain backlog health, drive prioritization, and ensure engineering teams always have clear, consumable stories
• Champion an AI-native approach to product development — leveraging intelligent tooling and data automation to move faster and build smarter

Skills

Product management

Data-driven

Analytical thinking

Communication

Execution bias

Education

BA/BS or equivalent experience

Job description

Disney Entertainment & ESPN Product & Technology is seeking a Product Manager II for the Ad Platform team in Glendale, CA. You will plan and manage features for audience targeting, measurement, and identity-driven initiatives, partnering with engineering and data science to deliver measurable advertiser outcomes.

We value data-driven decision making, strong communication with stakeholders, and a bias for execution.