AI-Driven Marketing Data Architect

Apple, Inc.; Sunnyvale (CA); On-site; USD 207,000 - 373,000; Full time

Job summary

Apple, Inc. in Sunnyvale, California, is seeking a Marcom Data Strategist to architect and maintain the unified data spine powering Marcom's AI-driven marketing platforms.

You will translate business and product requirements into reusable, governed data products and continuous feedback loops that improve model trust and performance. You will partner with Product Management, Analytics, and Data Engineering to deliver shared data products, establish data quality thresholds, and ensure compliant,

Qualifications

• 7+ years of experience in data strategy, data governance, data product management, or analytics strategy.
• Proven track record translating complex business and product requirements into shared data definitions, unified schemas, and measurable quality criteria.
• Demonstrated experience partnering cross-functionally with analytics, data engineering, and product management teams to ship and scale production data products.
• Hands-on experience architecting and managing both structured and unstructured data assets within digital marketing, consumer analytics, or machine learning ecosystems.
• Strong communication and alignment capabilities, with a proven ability to bridge technical data engineering concepts with non-technical business and creative objectives.

Responsibilities

• Define and govern the overarching data strategy for Marcom’s AI program, specifying core data domains, ownership boundaries, standardized metadata definitions, lineage tracking, and data quality thresholds.
• Partner with Product Management, Analytics, and Data Engineering to design and deliver shared, reusable data products (e.g., content repositories, intelligence layers, taxonomies, and knowledge graphs) rather than one-off, single-use datasets.
• Translate ambiguous marketing, research, and product requirements into clear data specifications, shared entity schemas, and measurable quality benchmarks.
• Build and operationalize continuous evaluation and feedback loops that capture user engagement and model output telemetry, converting signals into improved data structures and model prompts.
• Serve as the core data strategy stakeholder in cross-functional forums with Legal, Policy, Privacy, and IS&T to establish data rights, access tiers, provenance standards, and usage constraints for AI training and inference.
• Establish data stewardship and intake cadences to transition disparate, product-specific datasets into an integrated, reusable data foundation across Marcom tools.
• Monitor downstream data consumption and model accuracy metrics, identifying data degradation risks and prioritizing remediation backlogs with engineering teams.

Skills

Data strategy

Data governance

Data product management

Analytics strategy

Cross-functional collaboration

AI/ML familiarity

Communication skills

Tools

Vector databases

Semantic search architectures

Data catalogs

Job description

Apple, Inc. in Sunnyvale, California, is seeking a Marcom Data Strategist to architect and maintain the unified data spine powering Marcom's AI-driven marketing platforms.

You will translate business and product requirements into reusable, governed data products and continuous feedback loops that improve model trust and performance. You will partner with Product Management, Analytics, and Data Engineering to deliver shared data products, establish data quality thresholds, and ensure compliant,