AI-Driven Marketing Communications Project Lead

Alliant Energy Corporation; Madison, Northern (WI, KY); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Alliant Energy in Madison, WI is seeking a Marketing Communications Project Specialist II to drive detailed project plans for Corporate Communications and Community Foundation initiatives. You will coordinate with corporate teams, account managers, and content owners to align strategy, audiences, and outcomes across complex campaigns.

The role emphasizes AI-enabled tooling, CRM workflows, assets tracking, and rigorous quality and branding standards.

Qualifications

• Bachelor's degree in Marketing and/or Communications or related field.
• 3+ years of combined marketing, communications, and project management experience.
• Experience with CRM, marketing automation, or workflow tools is preferred.

Responsibilities

• Develop and manage detailed project plans for Corporate Communications initiatives.
• Coordinate strategy, audiences, and outcomes across diverse campaigns.
• Track timelines, budgets, and resource allocation with project management tools.
• Collaborate with account managers, content owners, and SMEs to refine materials.
• Ensure branding, AP-style writing standards, and trademark usage in communications.
• Leverage AI/Large Language Models to support content and workflows.
• Report performance, insights, and recommendations to stakeholders.

Skills

Artificial Intelligence

Content Quality Insurance

Contract Management

Project and Program Management

Resource Optimization

Schedule Management

Stakeholder Management

Verbal Communication

Written Communication

Education

Bachelor's degree in Marketing or Communications

Tools

HubSpot

Salesforce

Workday

Microsoft Planner

Job description

Alliant Energy in Madison, WI is seeking a Marketing Communications Project Specialist II to drive detailed project plans for Corporate Communications and Community Foundation initiatives. You will coordinate with corporate teams, account managers, and content owners to align strategy, audiences, and outcomes across complex campaigns.

The role emphasizes AI-enabled tooling, CRM workflows, assets tracking, and rigorous quality and branding standards.