AI-Driven Growth Manager, E-commerce & Marketing

Socket.dev; Irvine (CA); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

MacBook or PC

Annual learning stipend

Annual $200 website credit

Job summary

Jiffy is seeking a senior Business Manager to lead marketing and business projects, driving AI-led campaigns across site, lifecycle, paid and organic. You will translate initiatives into execution-ready plans with full coverage and oversee go-to-market execution, while collaborating across engineering, customer service, and operations.

You will design lifecycle flows, manage promotion calendars, and ensure campaigns are accurately briefed, tracked, and measured for impact within a hybrid Dallas

Qualifications

• Bachelor's degree required.
• 4–8 years in e-commerce, growth, business operations, strategy or consulting, or a general-management track, including direct experience working on an e-commerce business.
• Hands-on marketing execution: built at least one triggered lifecycle flow (email or SMS) and run at least one paid campaign.
• P&L literacy without ownership: you can read a P&L, name the levers that move revenue and margin, and have supplied promotion, acquisition or retention inputs to whoever owned it.
• Briefed and managed at least one designer, agency or production vendor to a delivered result.
• Written requirements that engineers or an outside vendor built without you in the room.
• Regular use of AI tooling (LLM assistants, agentic tools, automation), with at least one reusable workflow you built.
• Numeric defensibility: given a spreadsheet and a question, you can produce the figure, say where it came from, and what would make it wrong.
• Carried at least one cross-functional project to launch where the delivering teams did not report to you.
• Excellent written communication, including delivering inconvenient news to someone senior in one page.
• Already authorized to work in the United States.
• Able to work hybrid from our Dallas or Irvine office.

Responsibilities

• Design lifecycle flows in our CRM tool as complete specs: segment, trigger, cadence, and the subject line, preview text and body outline for each send.
• Build and run the promotion calendar to the hour for the offers executives approve: early access, store-credit or coupon mechanics, reminder series, last call, and the segment that gets each send.
• Run giveaways and sample programs from spec to readout: insert design, a distribution plan for operations to run, landing pages, targeted sends.
• Plan and launch paid support for every initiative you carry, inside each line's existing allocation: audiences, creative angle, pacing, measurement.
• Run the weekly creative queue: every email, banner, paid asset and insert has a brief, an owner and a due date. Brief contract designers and the agency, including seasonal photoshoots: seasonal versus evergreen split, product mix, placements, claims.
• AI image and copy tools make your first draft; designers get a refinement job, not a blank page. Check every claim, price and link before it ships.
• Make the site say what the campaign says: homepage cards, banners, promotions page, pop-ups. Write the requirement so an engineer builds it without a meeting, then confirm it went live.
• Build landing pages, QR-coded inserts and email banners yourself, and feed SEO: high-intent pages, how-to guides, blog and creator content.
• Execute an approved reprice across thousands of variants, and a clean rollback when executive review says so.
• Turn an approved initiative into a one-page brief: goal, limits, stop conditions, metrics of record, open items with owners and dates, measured versus inferred.
• Write the Jira tickets as business requirements: problem, what happens today, numbered requirements, acceptance criteria, out of scope. No implementation detail; engineers decide how.
• Harden it: pressure-test the assumptions, get cross-functional commitments in writing, sequence the work, and drive it to done, visible in Jira and Confluence.
• Write the business case when a program should be outsourced: what it costs today, what a vendor would cost, what improves, and the dashboard that shows whether it is working.

Skills

Marketing execution

AI tooling

P&L literacy

Lifecycle marketing

Campaign management

Written communication

Education

Bachelor's degree

Tools

Klaviyo

Mixpanel

SQL

Google Ads

Meta Ads

Job description

Jiffy is seeking a senior Business Manager to lead marketing and business projects, driving AI-led campaigns across site, lifecycle, paid and organic. You will translate initiatives into execution-ready plans with full coverage and oversee go-to-market execution, while collaborating across engineering, customer service, and operations.

You will design lifecycle flows, manage promotion calendars, and ensure campaigns are accurately briefed, tracked, and measured for impact within a hybrid Dallas