AI-Driven Digital Marketing Intern

Unisys

Texas

On-site

USD 21,000 - 30,000

Part time

3 days ago

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Job summary

Unisys in Texas offers a marketing internship focused on using AI to build and activate digital campaigns across social, search, email, and web channels. You will create engaging content, support paid media efforts, and help optimize SEO and analytics while learning from mentors in a fast-paced environment.

You'll work with tools like ChatGPT, Google Analytics, and Google Ads to draft prompts, test variants, and monitor performance.

Qualifications

Currently enrolled in a Bachelor’s or Master’s degree program in Marketing, Communications, Data Analytics, Information Systems, or a related field, with an expected graduation date in Spring or Summer 2027.
Strong written and verbal communication skills, with a keen eye for detail — including the ability to write clear, effective prompts and critically edit AI-generated output.
Proficiency in using digital marketing tools and platforms, including social media management tools, email marketing software, paid media platforms, analytics platforms, and generative AI tools such as ChatGPT, Claude, Gemini, or similar assistants.
Basic understanding of digital marketing principles and best practices, including awareness of AI reshaping content, targeting, and measurement, and responsible-use considerations.
Creative thinking and problem-solving abilities, with curiosity to experiment with emerging AI tools and workflows.
Ability to work independently and collaboratively in a team environment.
Prior experience with digital marketing, AI-driven projects, or related internships is a plus, but not required.

Responsibilities

Assist in the creation and activation of AI-assisted digital marketing campaigns across various channels, including social, search, email, website, and paid media.
Generate engaging content for social media posts, blogs, email newsletters, and other digital platforms, using generative AI tools to accelerate drafting, ideation, and variant testing while maintaining brand voice.
Monitor and engage with our online community, using AI-powered social listening and sentiment analysis to surface trends and respond to comments, messages, and inquiries in a timely manner.
Help manage and optimize digital advertising campaigns, including Google Ads, LinkedIn Ads, and other paid media channels, leveraging AI-driven bidding, audience targeting, and creative testing features.
Provide support in updating and maintaining the company website, applying AI-assisted SEO and content optimization tools to ensure content accuracy, discoverability, and relevance.
Track and analyze key performance metrics using tools like Google Analytics, social media insights, and AI-powered analytics and reporting assistants to measure campaign effectiveness and surface actionable insights.
Support onboarding and adoption of new AI tools across the marketing team — piloting use cases, documenting effective prompts and workflows, and sharing best practices to streamline campaign development, launch, and performance monitoring.
Assist with other marketing tasks and projects as needed.