AI-Driven Digital Marketing & Analytics Director

Safe-Guard Products; Atlanta (GA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) Plan with Company Match

Disability insurance

Life Insurance

Paid Holidays and Vacation

Tuition Reimbursement

Wellness Programs

Employee Assistance Program

Tuition Reimbursement

Ongoing Training & Personal Dev.

Job summary

Safe-Guard Products is seeking a forward-thinking Director of Digital Marketing & Analytics to lead our Direct-to-Consumer marketing and data functions, deploying AI-enabled workflows to drive performance from lead acquisition to insights delivery.

You will oversee an integrated team across campaign management, web content, and data analytics, own the end-to-end digital strategy, and partner with engineering, product, sales, and UX to translate data into measurable growth.

Qualifications

• 8+ years in digital marketing/analytics with leadership impact.
• Proven leadership managing cross-functional teams.
• Deep expertise in email, SEO/GEO/AEO, content strategy and campaigns.
• Hands-on with web analytics and platforms listed (GA, GTM, Search Console, SEMrush, HubSpot, BI tools).
• Track record using AI-powered tools to improve efficiency and insights.
• Experience linking lead acquisition to CRM and revenue outcomes.
• Strong analytical thinking and storytelling for executives.
• Excellent communication and stakeholder management.
• Bachelor's degree in Marketing, Business, Data Science, or related field.

Responsibilities

• Lead and develop an integrated team of marketing campaign managers and data analysts.
• Define and execute the D2C digital marketing and analytics strategy aligned to business goals.
• Serve as the internal authority on digital marketing best practices and AI tools.
• Partner with cross-functional leaders to align strategy with execution.
• Lead adoption of AI tools across content creation, campaign optimization, analytics, and reporting.
• Architect AI-enabled workflows to reduce manual effort and elevate insights.
• Apply ML, predictive modeling, and AI analytics to optimize campaigns and customer segmentation.
• Own end-to-end digital marketing strategy: brand, email, web content, SEO/GEO/AEO, paid digital.
• Oversee lead acquisition pipeline from digital touchpoints through HubSpot CRM.

Skills

Digital marketing

Analytics leadership

AI tools

Cross-functional leadership

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Search Console

SEMrush

HubSpot

Power BI

Tableau

Job description

Safe-Guard Products is seeking a forward-thinking Director of Digital Marketing & Analytics to lead our Direct-to-Consumer marketing and data functions, deploying AI-enabled workflows to drive performance from lead acquisition to insights delivery.

You will oversee an integrated team across campaign management, web content, and data analytics, own the end-to-end digital strategy, and partner with engineering, product, sales, and UX to translate data into measurable growth.