AI-Driven Copywriter for Trade Workwear Brand

BRUNT Workwear; Wilmington (MA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Healthcare: Medical, dental, andVision

401(k) with Company Match

15 days PTO + 11 holidays

Performance-based bonus and equity

Job summary

BRUNT Workwear is seeking a sharp Copywriter to bring the brand to life across campaigns, website copy, and lifecycle emails. You’ll blend authentic trade-works insight with AI-powered efficiency while preserving a genuine, high-velocity voice that resonates with skilled tradespeople.

You’ll collaborate with the creative team, own briefs to execution, and craft messaging for homepage modules, PDPs, and automated email journeys, maintaining a cohesive brand tone.

Qualifications

• 3+ years of professional copywriting experience in DTC e-commerce.
• Hands-on mastery of generative AI tools and prompt engineering to preserve brand voice.
• Ability to translate complex specs into clear, job-site-ready benefits for trades.
• Experience crafting high-converting copy across web UX, PDPs, and automated emails.

Responsibilities

• Learn and apply BRUNT's brand voice across touchpoints to maintain consistency.
• Uphold messaging frameworks for automated email sequences and site UX journeys.
• Partner with creative teams and video producers to co-concept campaigns and scripts.
• Tailor copy to fit layouts across homepage modules, landing pages, and PDPs.
• Build AI prompts and context workflows to accelerate copy iteration and research.
• Co-concept brand campaigns, taglines, video scripts, and long-form narratives.
• Write clear, compelling copy for daily emails, automated sequences, product descriptions, and site assets.

Skills

Copywriting

AI proficiency

Prompt engineering

Brand voice

Web UX copy

Email marketing

Tools

Generative AI tools

Prompt frameworks

Job description

BRUNT Workwear is seeking a sharp Copywriter to bring the brand to life across campaigns, website copy, and lifecycle emails. You’ll blend authentic trade-works insight with AI-powered efficiency while preserving a genuine, high-velocity voice that resonates with skilled tradespeople.

You’ll collaborate with the creative team, own briefs to execution, and craft messaging for homepage modules, PDPs, and automated email journeys, maintaining a cohesive brand tone.