AI-Driven Brand & Creative Leader

Santa Monica Proper; Santa Monica (CA); On-site; USD 200,000 - 225,000; Full time

Benefits offered by this job

Competitive Salary + Bonus

Comprehensive Health Coverage

401(k) Program

Job summary

Santa Monica Proper is seeking a Senior Director of Brand & Creative to own the strategic direction of its brand portfolio. This role encompasses leadership in creative functions and collaboration with C-suite and teams across the organization.

The ideal candidate will have over 10 years of progressive experience, showcasing strong capabilities in brand strategy, AI fluency, and team leadership. A commitment to fostering creativity and ensuring brand consistency across channels is essential.

Qualifications

• Active use of AI tools in creative practice required.
• Demonstrated experience leading integrated creative teams.
• Strong background in hospitality, lifestyle, or culture-driven brands.

Responsibilities

• Own brand strategy and evolution across properties.
• Define campaign concepts and storytelling.
• Lead creative direction across all channels.

Skills

AI fluency

Creative direction

Brand strategy

Cross-functional collaboration

Strong strategic thinker

Team leadership

Education

10+ years in brand and creative experience

Job description

Santa Monica Proper is seeking a Senior Director of Brand & Creative to own the strategic direction of its brand portfolio. This role encompasses leadership in creative functions and collaboration with C-suite and teams across the organization.

The ideal candidate will have over 10 years of progressive experience, showcasing strong capabilities in brand strategy, AI fluency, and team leadership. A commitment to fostering creativity and ensuring brand consistency across channels is essential.