AI Discoverability Lead for Smart Booking Journeys

Hilton; Dallas (TX); Hybrid; USD 110,000 - 145,000; Full time

Benefits offered by this job

Incredible travel perks

Employee stock purchase plan (ESPP)

Paid parental leave

Caregiving support

Crisis concierge

Mental health resources

Paid time off

Health & welfare benefits

Retirement plans

Job summary

Hilton seeks a Senior Manager, AI Discoverability to influence how travelers find and choose our brands. You will lead AI visibility efforts across traditional search, AI-powered discovery, and agentic experiences, reporting to the Director of Global Search & Discoverability.

This hybrid role is based in Dallas, TX or McLean, VA with three in-office days weekly. You will collaborate with analytics, product, content, and regional teams to scale measurement and drive bookings.

Qualifications

• Seven or more years of experience in digital marketing, search, SEO, analytics, marketing strategy, AI discoverability, or a related field, including experience leading complex projects.
• Measurement skills, with experience interpreting performance data and turning findings into clear outcomes and recommendations.
• Experience in search or digital discoverability, including working knowledge of technical concepts that affect discoverability and the skill to engage Product and Engineering partners.
• Experience with Adobe Analytics and SEO, AI visibility measurement, and digital reporting platforms.
• Experience developing concise, accurate, executive-ready presentations and written points of view from complex or evolving information.
• Experience influencing partners and senior team members in a matrixed organization, including the experience to constructively challenge assumptions.
• Willing to work a hybrid schedule in Dallas, TX or McLean, VA, three days per week in office.

Responsibilities

• Lead Hilton's strategic relationship with our AI measurement partner, turning audits, trends, and recommendations into prioritized opportunities.
• Partner with the Director of Global Search & Discoverability and analytics teams to evolve how we measure and tell the story of AI visibility, search performance, referrals, customer journeys, and bookings.
• Identify ways to make AI visibility insights more accessible and applicable at scale, including dashboards, self-service capabilities, and automation.
• Bring together content, technical, and local search expertise to shape opportunities in agentic discovery, local, and broader discoverability work, helping move ideas from initial testing toward broader adoption.

Skills

Digital marketing

SEO

Analytics

Marketing strategy

AI discoverability

Project leadership

Executive communication

Stakeholder management

Tools

Adobe Analytics

Job description

Hilton seeks a Senior Manager, AI Discoverability to influence how travelers find and choose our brands. You will lead AI visibility efforts across traditional search, AI-powered discovery, and agentic experiences, reporting to the Director of Global Search & Discoverability.

This hybrid role is based in Dallas, TX or McLean, VA with three in-office days weekly. You will collaborate with analytics, product, content, and regional teams to scale measurement and drive bookings.