AI Content & Growth Operator

mani™; United States; On-site; USD 65,000 - 100,000; Full time

Job summary

mani™ is seeking a hands-on Growth & Partnerships role to expand our emotional wellness brand via short-form content and strategic creator collaborations. You’ll own content creation across platforms, manage influencer & affiliate partnerships, and build scalable systems that steadily grow our audience and engagement.

You’ll work directly with the founding team to ship quickly, learn from results, and iterate. Experience with CapCut, Canva, and AI-assisted tools is valued.

Qualifications

• Demonstrated experience growing or managing social accounts, creator communities, or brand partnerships.
• Strong short-form storytelling instincts and platform-native content skills.
• Confidence reaching out to influencers and managing collaboration workflows end‑to‑end.
• Familiarity with mental health, self-help, emotional wellness, or emotionally driven consumer brands.
• Ability to identify trends and adapt them to a brand voice without losing brand identity.

Responsibilities

• Create and publish platform-native short-form content across multiple social channels.
• Source and manage relationships with influencers, creators, ambassadors, and affiliate partners.
• Track key metrics and experiment with hooks, formats, and distribution strategies.
• Build repeatable ambassador and affiliate systems that scale reach and trust.

Skills

Social media growth

Creator partnerships

Influencer outreach

Storytelling

Brand voice

Tools

CapCut

Canva

Premiere

Runway

Midjourney

Kling

Pika

ElevenLabs

Job description

We're an emotional support brand on a mission to make mental and emotional wellness simple, accessible, and easy to understand. Through thoughtfully designed books, workbooks, coloring books, informational videos, and posters, we help people show up better for themselves every day.

We're a fast-moving startup and we're looking for someone who's excited to help us grow — someone who genuinely connects with what we're building and wants to play a real role in shaping how the world finds us.

The Role

This is a hands‑on execution role focused on growing our brand through content, creator relationships, and community engagement. You'll lead short‑form content across our social platforms, build and manage influencer and affiliate partnerships, and develop repeatable systems that drive consistent audience growth.

You’ll work directly with the founding team, so your work will have real visibility and real impact from day one. This isn’t a strategy role — we’re looking for someone who loves to make things, ship them, learn from the results, and do it again.

Primary focus areas:

• Short‑form content creation and distribution across Instagram, TikTok, YouTube Shorts, and Pinterest
• Creator and influencer partnerships — outreach, gifting, collaborations, and tracking
• Community engagement and qualified audience growth

What You’ll Do

Content Creation & Distribution

• Create and publish platform‑native short‑form content across Instagram, TikTok, YouTube Shorts, Threads, Pinterest, Facebook, and X
• Turn our products and brand themes into emotionally compelling videos with appropriate graphics, captions, and campaign framing
• Adapt content for each platform — not just reposting the same asset everywhere
• Repurpose high‑performing content into new formats and variations
• Maintain a forward‑looking content calendar and consistent publishing cadence

Creator & Influencer Partnerships

• Source and manage relationships with influencers, creators, ambassadors, and affiliate partners aligned with our brand voice
• Handle end‑to‑end collaboration workflows: outreach, gifting, content briefs, reposts, and partnership tracking
• Build repeatable ambassador and affiliate systems that scale brand reach and trust

Growth & Performance

• Track and report on key performance metrics including saves, shares, clicks, purchases, and qualified DMs
• Experiment with hooks, formats, and distribution strategies each week
• Use AI tools and creative workflows to improve speed and output quality
• Identify trends and adapt them quickly to our brand voice

What Success Looks Like

After 90 days, you’ll be hitting a consistent publishing cadence, have active creator partnerships in motion, and be generating content that earns saves, shares, and qualified engagement. Within six months, we’ll have a repeatable growth system and clear signals that content is contributing to brand awareness and revenue.

• Consistent, high‑quality content output across platforms
• Active and growing creator and influencer partnerships
• Audience engagement — especially saves, shares, and qualified DMs
• Repeatable workflows that don’t depend on you reinventing the wheel each week
• Content‑attributed traffic and purchases

What We’re Looking For

Required

• Demonstrated experience growing or managing social accounts, creator communities, or brand partnerships
• Strong short‑form storytelling instincts and platform‑native content skills
• Confidence reaching out to influencers and managing collaboration workflows end‑to‑end
• Familiarity with mental health, self‑help, emotional wellness, or emotionally driven consumer brands
• Ability to identify trends and adapt them to a brand voice without losing brand identity
• Comfort with modern creative and AI‑assisted tools

Helpful to Have

• Experience with CapCut, Canva, Premiere, or similar editing tools
• Familiarity with AI creative platforms such as Runway, Midjourney, Kling, Pika, or ElevenLabs
• Basic analytics and performance tracking experience

How We Work

We move fast, test often, and learn from data. We value speed, experimentation, and strong creative judgment over perfection. You should be comfortable managing multiple content workflows simultaneously, maintaining a consistent brand voice, and shipping things before they’re perfect.

We’re a small founding team, which means less bureaucracy, more ownership, and real opportunity to grow with the company long‑term.

How to Apply

Please include the following with your application:

• 2–3 portfolio links or content examples you created
• Social accounts or brands you’ve worked on
• One or two creator or influencer partnerships you’ve managed — what you did and what happened
• Any growth results or performance wins you’re proud of (numbers welcome but not required)

We’re more interested in your judgment and taste than a polished resume. Show us what you’ve made.