Reporting to the Marketing Operations Process Manager, the AI & Automation Manager will lead the development and implementation of AI-powered and automation-driven solutions that improve business efficiency, streamline processes, and support organizational growth.
This is a strategic, hands-on role responsible for identifying opportunities, building intelligent workflows, and delivering scalable technology solutions that drive measurable business impact across Marketing, Sales, Customer Experience, and Commercial teams.
Why join us:
- Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
- Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
- Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
- Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
- Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
- Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
- Safety Focused: We care about you and have developed a 24/5 safety mindset that is showcased throughout every facet of the organization.
What you’ll do:
AI Strategy, Governance & Adoption
- Own the AI and automation strategy, roadmap, and priorities throughout the lifecycle , aligning initiatives with business objectives and commercial growth goals.
- Identify high-value AI opportunities across Marketing, Sales, Customer Experience, and Commercial functions, developing business cases, implementation plans, and measurable success criteria.
- Assess emerging AI technologies and recommend investments, pilots, and adoption opportunities based on business impact.
- Establish governance, standards, and guardrails for responsible AI usage, including data stewardship, security, compliance, and quality assurance.
- Partner with Data, IT, and business stakeholders to drive adoption, enablement, and long‑term AI capability development.
Intelligent Automation Design & Delivery
- Architect, build, test, deploy, and maintain automated workflows supporting campaign execution, lead management, customer journeys, reporting, and cross‑functional business processes.
- Translate operational pain points into practical automation solutions using marketing automation platforms, workflow orchestration tools, AI capabilities, APIs, and low‑code/no‑code technologies.
- Design resilient workflows that account for data quality, error handling, exception routing, monitoring, and long‑term maintainability.
- Evaluate workflow performance and business impact, continuously identifying opportunities to optimize, refactor, or expand automation capabilities.
- Maintain documentation, governance, and lifecycle management processes for all automation assets.
Funnel Intelligence & Revenue Process Optimization
- Apply AI and automation capabilities to improve lead management, customer engagement, lifecycle progression, and conversion performance.
- Analyze customer journeys and revenue processes to identify inefficiencies and opportunities for intelligent automation.
- Monitor automated funnel processes and resolve issues impacting pipeline integrity, operational effectiveness, or reporting accuracy.
Automation Architecture & Data Orchestration
- Own the automation and integration layer supporting the lifecycle, including workflow orchestration, trigger logic, business rules, data movement, and transformation processes.
- Partner with Data and IT teams to ensure automation solutions align with platform architecture and enterprise standards, recommending and implementing integration approaches using APIs, middleware, native connectors, and automation technologies.
- Identify integration gaps, process bottlenecks, and data integrity issues affecting business performance.
- Establish controls and monitoring practices that ensure reliable and accurate data flows across systems.
Cross-Functional Leadership & Enablement
- Translate technical capabilities into business value, influencing strategy, prioritization, and investment decisions.
- Lead training, documentation, and enablement efforts that drive adoption and long‑term organizational self‑sufficiency.
- Partner with cross‑functional stakeholders to deliver automation, process improvement, and technology transformation initiatives.
- Champion scalable, enterprise‑minded solutions that support current operations and future business growth.
Perform other related duties as assigned.
What you bring:
- Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
- 5-8 years of experience in sales, marketing operations, automation, marketing technology, business process improvement, or a related area.
- Proven experience designing and implementing complex automated workflows and AI-enabled solutions.
- Strong understanding of CRM systems, customer lifecycle management, lead management, and revenue process optimization.
- Experience with marketing automation platforms, workflow orchestration tools, APIs, integration technologies, and low‑code/no‑code solutions. Experience with Salesforce Agentforce would be considered an asset.
- Knowledge of AI, machine learning, automation best practices, governance, and responsible AI principles.
- Strong analytical, problem-solving, and stakeholder management skills.
- Ability to translate technical concepts into clear business value and recommendations.
- English proficiency is required to support the full North American business.
- Legal Authorization to work in the US and/or Canada is required. We will not sponsor individuals for employment visas now or in the future for this job opening.
Work Location: Preference is for candidates to be within a commutable distance to one of our office locations in Wayne, PA or Rochester, NY; however, we recognize that the right talent can thrive from anywhere—fully remote candidates will be considered for the right fit.
The expected annual salary range for this role is $103,600 - $129,500 a year. This position is eligible for an annual incentive. Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations.