Agricultural Real Estate Marketing Pro

First Mid-Illinois Bancshares, Inc.; Bloomington (IL); Presencial; USD 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare and wellness benefits

401(k) with company match

Employee Stock Purchase Plan

Generous PTO and holidays

Descripción de la vacante

First Mid Bancshares, Inc. is seeking a Real Estate Marketing Specialist to develop and execute marketing strategies and materials for agricultural real estate listings within First Mid Ag Services.

You will partner with farm managers and brokers to create listing materials, digital assets, video content, and promotional resources across channels. You will manage online content, social media, and the auction platform, coordinate campaigns, update the company website, and ensure compliance with

Formación

• Bachelor’s degree in Marketing, Communication, Business or related field preferred.
• 2+ years of experience working in legal, banking, real estate, or agricultural service industry.
• 2+ years of experience in marketing, campaign coordination or related roles.

Responsabilidades

• Develop, coordinate, and execute marketing strategies and materials for agricultural real estate listings and related Ag Services offerings.
• Create professional print and online media materials, including flyers, brochures, presentations, PowerPoint slideshows, digital advertisements, property summaries, and other promotional content.
• Create and edit video content showcasing agricultural real estate properties, including incorporating drone footage, graphics, text, music, transitions, and other visual elements.
• Develop and publish social media content across platforms including Facebook, LinkedIn, X, and YouTube to promote real estate listings and Ag Services initiatives.
• Coordinate and oversee the online auction platform utilized for agricultural real estate transactions.
• Execute marketing campaigns across channels (email, digital, branch, paid media, etc.) for First Mid Ag Services.
• Maintain and update the First Mid Ag Services website, ensuring listing information and marketing content is accurate, current, visually appealing, and consistent with brand standards.
• Assist the Designated Managing Broker in cataloguing real estate listings and confirming appropriate documentation is held for audit purposes.
• Administer the auction software platform on behalf of First Mid Ag Services including accepting bids.
• Represent the Bank and provide leadership in key community activities and committees. Participate in professional associations, attend conventions, conferences and seminars.
• Collaborate with real estate brokers and farm managers by researching and resolving a wide variety of problems and inquiries using computer records, legal files, bank records, courthouse recordings, and vendor documentation to satisfy real estate sales, management, or client needs.
• Resolve customer problems by listening, gathering information and acting as an intermediary with other departments. Follow through to ensure that customer problems and questions are resolved.
• Ensure marketing materials and activities comply with applicable real estate laws, brokerage policies, regulatory requirements, and First Mid brand standards.
• Work directly with the First Mid marketing department to maintain alignment and governance across the First Mid brand, website, social media, marketing platforms, and other customer facing communications.
• Complete required training associated with job function.
• Perform other related duties as assigned.

Conocimientos

Marketing knowledge

Marketing channels

Attention to detail

Multitasking

Interpersonal skills

Policy and regulatory knowledge

Educación

Bachelor’s degree in Marketing, Communication, Business or related field

Herramientas

Microsoft Office

Bidwrangler

WordPress

iMovie

Descripción del empleo

First Mid Bancshares, Inc. is seeking a Real Estate Marketing Specialist to develop and execute marketing strategies and materials for agricultural real estate listings within First Mid Ag Services.

You will partner with farm managers and brokers to create listing materials, digital assets, video content, and promotional resources across channels. You will manage online content, social media, and the auction platform, coordinate campaigns, update the company website, and ensure compliance with