Agricultural Marketing & Digital Communications Lead

Zurich NA; Anoka (MN); Remote; USD 100,000 - 164,000; Full time

Job summary

Zurich North America seeks an experienced marketing and communications professional with a strong agricultural background to develop and execute strategic communications and marketing initiatives for RCIS.

The role focuses on translating crop insurance and agricultural topics into clear content, managing digital campaigns, and collaborating with sales, product, and operations to support business goals and agent relationships. Remote-friendly, full-time opportunity across the US.

Qualifications

• Bachelor's degree in Marketing or related field with 5+ years in marketing.
• 5+ years experience developing marketing strategies and executing campaigns.
• Strong understanding of agriculture and the agricultural industry.
• Exceptional writing, editing and storytelling skills.
• Experience creating content for diverse audiences across digital and traditional channels.
• Experience managing social media, digital campaigns and content marketing initiatives.
• Proven ability to manage projects and collaborate with senior leadership.
• Degree in Agricultural Journalism/Communications/Business or related field.
• Knowledge of crop insurance, risk management, agribusiness, or financial services for agriculture.
• Experience working with farmers, ranchers, agricultural organizations.
• Experience using analytics to measure campaign effectiveness.

Responsibilities

• Develop and execute integrated marketing and communications strategies that support RCIS business goals, customer engagement, agent relationships and growth objectives.
• Create high-quality written content for internal and external audiences, including articles, blogs, email campaigns, presentations, podcasts, videos, marketing materials, digital content, social media and executive communications.
• Translate complex crop insurance and agricultural topics into clear, engaging and audience-focused communications.
• Ensure messaging aligns with RCIS brand standards while accurately reflecting industry trends, agricultural practices and crop insurance solutions.
• Serve as a communications partner to business leaders, helping position RCIS as a trusted resource within agriculture and crop insurance.
• Develop and implement integrated digital marketing campaigns utilizing email, web, social media, paid media, video and other channels.
• Monitor campaign performance and metrics and recommend enhancements to improve effectiveness, audience engagement and ROI.
• Collaborate with sales, product, operations, field service, underwriting, claims and leadership teams to support key business initiatives.
• Represent the voice of the customer and agent in communications planning and execution.

Skills

Marketing strategy

Campaign management

Content writing

Collaboration

Agriculture knowledge

Education

Bachelor's degree in Marketing or related field

Job description

Zurich North America seeks an experienced marketing and communications professional with a strong agricultural background to develop and execute strategic communications and marketing initiatives for RCIS.

The role focuses on translating crop insurance and agricultural topics into clear content, managing digital campaigns, and collaborating with sales, product, and operations to support business goals and agent relationships. Remote-friendly, full-time opportunity across the US.