Agricultural Marketing & Digital Communications Lead

Zurich; Anoka (MN); On-site; USD 100,000 - 164,000; Full time

Job summary

Zurich North America is seeking an Agricultural Marketing & Digital Communications Specialist to develop and execute integrated marketing and communications strategies that support RCIS business goals, customer engagement, agent relationships and growth objectives.

The role requires exceptional writing and storytelling, with the ability to translate crop insurance and agricultural topics for multiple channels.

Qualifications

• The candidate has strong writing, editing and storytelling skills.
• Experience translating agricultural topics for multiple channels.
• Background in agricultural marketing or communications preferred.

Responsibilities

• Develop and execute integrated marketing and communications strategies to support RCIS goals and engage agents and growers.
• Create high-quality written content for internal and external audiences across multiple channels.
• Translate crop insurance and agricultural topics into clear, audience-focused messages.
• Collaborate with sales, product and leadership to support business initiatives.

Skills

Marketing

Content development

Writing & storytelling

Agriculture knowledge

Education

Bachelor’s degree in Marketing or related field

Job description

Zurich North America is seeking an Agricultural Marketing & Digital Communications Specialist to develop and execute integrated marketing and communications strategies that support RCIS business goals, customer engagement, agent relationships and growth objectives.

The role requires exceptional writing and storytelling, with the ability to translate crop insurance and agricultural topics for multiple channels.