Agora - Product Marketing Manager

deCircle; New Jersey; On-site; USD 80,000 - 110,000; Full time

Job summary

A forward-thinking fintech company in New Jersey seeks a Product Marketing Manager to bridge product and customer relationships. This strategic role involves developing compelling narratives, executing go-to-market campaigns, and managing customer journeys post-acquisition. The ideal candidate will have strong analytical and communication skills, with a passion for shaped market strategic insights. Join a mission-driven team dedicated to transforming how money moves online.

Qualifications

• Experience in product marketing or related field.
• Ability to turn complex insights into actionable messaging.
• Strong project management skills.

Responsibilities

• Develop and refine Agora's value proposition.
• Design and execute GTM campaigns for new products.
• Own customer communication journey post-acquisition.
• Serve as a trusted advisor to key customers.
• Be the voice of the customer and market.

Skills

Strategic thinking

Data analysis

GTM campaign management

Communication

Job description

ABOUT AGORA

At Agora, our mission is to transform how money moves. We believe stablecoins will underpin a new financial fabric, one that is faster, more global, and more efficient than today’s siloed systems. That is why we are building AUSD and the Agora stack, a full-service platform that makes issuing, managing, and integrating stablecoins seamless – whether you’re a developer, fintech, or institution. With AUSD, stablecoins become programmable, composable, and ubiquitous by default.

We believe digital dollars should be a public good: trusted, accessible, and built for real-world utility. Our mission is to drive adoption through customizable, user-friendly on-ramps that make stable, dollar-based value available on-chain.

We’re backed by world-class investors including Paradigm and Dragonfly, and we’re growing a team to reimagine how value moves online.

We\u2019re intentional about who we bring on. If you’re passionate about stablecoins and want to help create more open, intuitive ways for people to engage with money, let’s talk.

ABOUT THE TEAM

We bring the discipline of high-performance finance teams and the creativity of a fast-moving crypto-native startup. We’re a small, mission-driven group of builders who move fast, sweat the details, and hold a high bar for excellence — in product, code, and culture.

You’ll be joining a tight-knit team that values clear thinking, extreme ownership, and high-velocity decision making. We operate in short feedback loops, support one another without ego, and are deeply motivated by the opportunity to build foundational infrastructure for the future of money.

ABOUT THE ROLE

As the Product Marketing Manager at Agora, you are a critical bridge between our product and the people who rely on it. Your mission is to tell our story, shape our market position, and ensure every customer interaction reinforces the value we deliver.

This is a strategic, hands-on role that owns the full customer lifecycle. You will act as both a strategist and a trusted advisor, shaping how prospects discover Agora, how new customers are onboarded, and how they grow with us over time. You are the voice of the customer and the market, using data to turn complex insights into clear messaging, successful GTM campaigns, and strategies that drive measurable growth.

JOB SUMMARY

• Develop and refine Agora's value proposition. You'll translate complex product features into clear, compelling narratives that connect our solution to tangible business outcomes for customers.
• Design and execute end-to-end GTM campaigns for new products and features, managing launches from initial planning to post-launch analysis and adoption.
• Own the customer communication journey post-acquisition. You'll create and manage programs for onboarding, activation, retention, and expansion.
• Serve as a trusted advisor to key customers. You'll help them integrate Agora, troubleshoot blockers, and track success metrics to ensure they achieve their desired outcomes.
• Be the voice of the customer and the market. You'll use qualitative data (interviews) and quantitative data (product analytics) to identify user needs and translate insights into product narratives. Act as the key connector between Product, Engineering, Sales, and Success, ensuring the entire organization is aligned on product narratives and customer needs.