Agentic GTM Lead – Growth Engineering & Demand Generation

Hire Emerald; United States; Remote; USD 30,000 - 42,000; Full time

Job summary

Hire Emerald invites applications for an Agentic GTM Lead. This highly autonomous, hands-on role builds a scalable demand engine across outbound, content, social, SEO/GEO, email, and AI-powered automation.

You will own APIs, SQL, Python and/or JavaScript work, connect data sources to CRM systems, and measure impact with dashboards. Remote Latin America with full-time commitment and overlap with US ET.

Qualifications

• 4–6+ years of growth engineering, GTM engineering, demand generation, or related roles.
• Proven ability to generate original demand-generation ideas and independently turn them into experiments.
• Demonstrated demand-generation results through outbound, content, SEO/GEO, social, or similar channels.
• Ability to provide specific metrics showing how your work generated leads, booked meetings, pipeline, or revenue.
• Strong hands-on engineering with APIs and SQL.
• Proficiency with Python or JavaScript.
• Experience with automation platforms such as Clay, n8n, Zapier, or similar tools.
• Strong commercial instinct and ability to connect technical builds to measurable business outcomes.

Responsibilities

• Develop new demand-generation ideas, channels, and experiments.
• Build systems across outbound, content, social, SEO/GEO, email, and website acquisition.
• Turn successful experiments into repeatable and scalable growth systems.
• Rapidly stop or redesign initiatives that are not producing measurable results.
• Connect GTM infrastructure directly to qualified interest, meetings, pipeline, and revenue.

Skills

Growth engineering

APIs

SQL

Python

JavaScript

LLMs

AI agents

GTM strategy

Tools

Clay

n8n

Zapier

CRM platforms

Job description

**PLEASE SUBMIT YOUR CV IN ENGLISH **

Location:Remote – Latin America
Work Arrangement:Fully Remote
Employment Type:Full-Time
Compensation:$2,500–$3,500 USD/month
Experience:4–6+ years
Schedule:Full-Time | Strong overlap with U.S. Eastern Time required
Industry:Investment Management / Alternative Investments
Department:Go-To-Market / Growth

About the Company

Our client is a fast-growing U.S.-based investment management firm building institutional-quality alternative investment solutions for sophisticated investors, financial advisory firms, and multi-family offices.

The firm combines deep investment expertise with a technology-driven approach and is entering its next stage of growth. As its investment platform and partnerships expand, the company is building a scalable go-to-market engine to generate demand, strengthen its market presence, and support continued growth.

About the Role

We are looking for anAgentic GTM Leadwho combinesreal engineering ability, commercial instinct, demand-generation experience, and financial market knowledge.

This is not a traditional marketing role, and it is not a pure engineering role.

You will build and own the systems that generate demand acrossoutbound, content, social, SEO/GEO, email, and AI-powered automation. You will connect the technical infrastructure behind these channels with measurable commercial outcomes such as qualified interest, booked meetings, and pipeline.

Most importantly,you bring the ideas.

You will not be handed a complete GTM playbook to execute. You are expected to identify new demand-generation opportunities, launch multiple experiments simultaneously, measure what works, quickly eliminate what does not, and scale the strategies that produce results.

This is a highly autonomous, hands-on builder role for someone who enjoys moving from an idea to a working system and then proving its commercial impact with data.

Why This Opportunity?

This role offers the opportunity to build a sophisticated GTM engine from the ground up within a growing investment management business.

You will have significant ownership over how demand is created, measured, automated, and scaled.

You will be able to:

• Build rather than simply manage existing marketing systems

• Experiment across multiple acquisition channels

• Apply AI and agentic workflows to real commercial problems

• Connect engineering directly to pipeline and revenue

• Develop systems that automate repetitive GTM work

• Shape the company's content, social, outbound, and digital presence

• Work with sophisticated financial products and audiences

What You'll Do

Build and Scale the GTM Engine

• Develop new demand-generation ideas, channels, and experiments

• Build systems across outbound, content, social, SEO/GEO, email, and website acquisition

• Turn successful experiments into repeatable and scalable growth systems

• Rapidly stop or redesign initiatives that are not producing measurable results

• Connect GTM infrastructure directly to qualified interest, meetings, pipeline, and revenue

Build Technical GTM Infrastructure

• Work hands-on withAPIs, SQL, Python and/or JavaScript

• Build integrations between data sources, automation platforms, CRMs, and GTM systems

• Create workflows using tools such asClay, n8n, Zapier, and CRM platforms

• Design lead enrichment, account scoring, personalization, sequencing, routing, and attribution systems

• Build solutions rather than relying exclusively on no-code configuration

Build AI & Agentic Workflows

• Design and deploy workflows usingLLMs and AI agents

• Automate research, content development, personalization, lead enrichment, and routing

• Identify repetitive GTM processes that can be automated or augmented with AI

• Build scalable systems that allow a small team to operate with significantly greater leverage

Own Demand Generation

• Build and optimize outbound programs based on signals, data, and a clearly defined ICP

• Develop demand throughoutbound, SEO/GEO, content, social, and other acquisition channels

• Build measurable programs that generate qualified interest and booked meetings

• Continuously test messaging, audiences, channels, landing pages, and sequences

Build the Content & Social Engine

• Develop systems for producing and distributing podcasts, videos, webinars, social content, and thought leadership

• Repurpose long-form content into multiple channel-specific assets

• Build consistent visibility across platforms such asLinkedIn and X/Twitter

• Help establish a credible voice for a sophisticated investment and wealth-management audience

Experiment & Measure

• Run multiple experiments simultaneously rather than testing one channel at a time

• Conduct structured A/B testing across messaging, channels, landing pages, and sequences

• Build dashboards for demand generation, attribution, and pipeline contribution

• Use evidence and commercial results to determine what gets scaled, changed, or eliminated

Required Qualifications

• 4–6+ years of relevant experienceacross growth engineering, GTM engineering, demand generation, growth marketing, or related roles

• Proven ability to generateoriginal demand-generation ideasand independently turn them into experiments

• Demonstrated demand-generation results throughoutbound, content, SEO/GEO, social, or similar channels

• Ability to providespecific metrics or examplesshowing how your work generated leads, booked meetings, pipeline, or revenue

• Strong hands-on engineering ability withAPIs and SQL

• Proficiency with at least one scripting language, preferablyPython or JavaScript

• Experience with automation platforms such asClay, n8n, Zapier, or similar tools

• Hands-on experience working withCRM systems, integrations, data, and automation

• Practical experience building withLLMs and AI/agent workflows

• Strong commercial instinct and ability to connect technical builds to measurable business outcomes

• Professional experience or strong working knowledge offinance, investing, asset management, or investment management

• Strong experimentation and A/B testing mindset

• Ability to build and own initiatives from0 to 1

• Strong design and UX judgment

• Ability to work autonomously in a fast-moving environment

• Strong overlap withU.S. Eastern Time business hours

Preferred Qualifications

• Direct professional experience inasset management or investment management

• Experience withalternative investments and/or hedge funds

• Strong personal or professional interest in financial markets and investing

• Experience building a GTM, growth, or demand-generation function from scratch

• Experience with data warehouses or analytics infrastructure such asSnowflake, BigQuery, or dbt

• Experience with attribution modeling

• CFA, MBA, or other relevant finance/business education is a plus

How Success Is Measured

Success in this role will be based on your ability to create a measurable and scalable demand engine.

Key outcomes include:

• A growing stream ofqualified interest and booked meetingsattributable to your GTM systems

• Successful demand-generation experiments that can be scaled into repeatable programs

• AI-powered and signal-based outbound systems actively generating opportunities

• Consistent content and social distribution with measurable audience growth

• Reliable measurement of demand and pipeline contribution

• A continuous experimentation system that clearly identifies what should be scaled and what should be stopped

• Existing GTM activities transformed into more automated, repeatable, and efficient systems

Why Join Us

You will join an environment whereideas are evaluated on merit, experimentation is encouraged, and ownership matters.

You will have the autonomy to determine how to reach the goal while being accountable for measurable outcomes.

This role is ideal for someone who prefersbuilding, shipping, measuring, and improvingover spending months developing theoretical strategies.

If you are equally comfortable discussingAPIs, AI agents, pipeline generation, A/B testing, and investment markets, this role offers the opportunity to bring those skills together in one highly impactful position.

Important Notes

• This is a remote/telecommute position.

• Candidates must be able to maintain strong overlap with U.S. Eastern Time working hours.

• Candidates should be prepared to discussspecific demand-generation results and metricsfrom previous roles.

• This is a hands-on builder position. Candidates whose experience is primarily managing agencies, teams, or pre-built marketing systems without directly building GTM infrastructure may not be the right fit.

• Experience or strong knowledge ofinvestment management, asset management, alternative investments, or related financial markets is important for success in this role.