Agent Sales Trainer

Farmers Insurance; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Paid Time Off

Job summary

Farmers Insurance is seeking an Agent Sales Trainer to design and deliver training programs that drive agency sales growth, retention, and customer experience across the Farmers agency force. You will run engaging in-person and virtual sessions for agents and staff, using varied instructional methods to boost performance and business results.

The ideal candidate has 5+ years in insurance, 3+ years in training, active P&C and Life & Health licenses, and a willingness to travel up to 20%.

Qualifications

• 5+ years of insurance industry and/or agency experience.
• 3+ years of facilitation, training, coaching, or learning delivery experience.
• Willingness to travel up to 20% for training delivery.

Responsibilities

• Provide training to Agents and staff on products, operations, sales, and systems.
• Execute and coordinate company-sponsored training initiatives per strategy and calendar.
• Measure agent performance and assess program effectiveness.

Skills

Insurance experience

Facilitation

Travel readiness

Education

High School Diploma

Bachelor's degree preferred

Tools

FINRA Series 6

Series 63

Job description

We are Farmers – where ambition meets opportunity.

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results‑driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head‑on, learn from every experience and measure our impact on the customers who trust us.

Join an award‑winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Workplace: On-site ( ), Hybrid ( ), Remote ( )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Agent Sales Trainer is responsible for delivering and executing training programs that drive agency sales growth, retention, customer experience, and product knowledge across the Farmers agency force. This role facilitates engaging in-person and virtual learning experiences for agents and agency staff, leveraging a variety of instructional methods to enhance learner performance and business results.

The Agent Sales Trainer partners closely with Field Sales leaders to assess training needs, reinforce learning outcomes, and support agent development. The role delivers training on sales strategies, agency management practices, insurance and financial services products, and customer‑focused solutions while fostering a motivating and results‑oriented learning environment. Success in this position requires strong facilitation skills, insurance industry expertise, and the ability to influence and coach diverse audiences. Travel up to 20% is required.

The ideal candidate possesses active Property & Casualty and Life & Health licenses, and demonstrates the ability to translate complex insurance and financial services concepts into practical sales strategies.

Essential Job Functions

• Provides training to Agents, Agency Staff, District Managers, and DM staff on advanced products, agency operations, sales, and systems.
• Responsible for execution (including logistics) and training of company sponsored training initiatives such as new product roll‑outs, etc. in alignment with training strategy and calendar.
• Measures agent performance against standards to ensure program effectiveness.
• Liaison with field leadership, business units, and the University of Farmers to provide regular feedback regarding existing training and development of new content or programs.
• Performs other duties as assigned.

Required Qualifications

• 5+ years of insurance industry and/or agency experience.
• 3+ years of facilitation, training, coaching, or learning delivery experience.
• Ability to travel up to 20% for training delivery, agency visits, meetings, and other business purposes.

Education And Licensing Requirements

• High School Diploma or equivalent required.
• Bachelor's degree preferred in Business, Education, Organizational Development, or a related field.
• Active Property & Casualty (P&C) insurance license required.
• Active Life & Health insurance license required.
• Variable Annuities license required.
• FINRA Series 6 and Series 63 licenses preferred.

Additional Qualifications

• Experience facilitating both in-person and virtual learning programs.
• Strong communications and presentation skills.
• Effective interpersonal skills.
• Ability to exercise good judgment and decision making at all times.
• Ability to maintain composure while under pressure in a classroom or group setting.
• Demonstrated knowledge of business acumen.

Physical Actions

Job is performed in‑person at a Farmers office or virtually at an approved alternative work location. Job may include work performed at field locations. The physical work environment is indoors and climate‑controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Field work performed outdoors may include exposure to weather elements. Frequently sits or stands for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and places objects or materials weighing up to 50 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Occasionally performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co‑workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category may require regular travel between Farmers offices, alternative work locations, and/or field locations.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• CA Only: $81,375 - $137,940
• CO & ME: $76,275 - $119,350
• HI/IL/MN/VT Only: $76,275 - $127,490
• MA Only: $76,275 - $127,490
• o MD & VA: $76,275 - $127,490
• DC/NJ/NY/OH Only: $76,275 - $137,940
• Albany County, NY/Cleveland, OH: $81,375 - $119,350
• WA Only: $80,168 - $144,875
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance
• For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

Job Location(s): R_US - United States

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.