Affiliate Marketing Manager - TikTok Shop

TieTalent; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking an Affiliate Marketing Manager for TikTok Shop. This role involves driving creator partnerships, optimizing product visibility, and overseeing the affiliate program in a fast-paced environment. Candidates should have a strong background in performance marketing, particularly within social commerce and eCommerce.

Qualifications

• 2-5 years in affiliate, influencer, or performance marketing.
• Experience with TikTok Shop affiliate programs.
• Strong analytical skills with data tools.

Responsibilities

• Develop and execute TikTok Shop affiliate strategies.
• Manage day-to-day operations of the affiliate program.
• Identify and recruit TikTok creators and influencers.

Skills

Relationship-Building

Communication

Strategic Thinking

Analytical Mindset

Creative Problem Solving

Tools

Google Analytics

Excel

Job description

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

Manager, Affiliate Marketing (TikTok Shop)

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

• This role is open to remote candidates and based on experience

As the Affiliate Marketing Manager (TikTok Shop) at SharkNinja, you will lead the strategy and execution of our affiliate efforts within TikTok Shop—one of the fastest-growing social commerce platforms. Your focus will be on scaling creator partnerships, optimizing product visibility, and driving halo across retailers while maintaining a relationship-first program. Working cross-functionally with teams in Performance Media, PR, Brand Marketing, Analytics, and Creative, you'll ensure cohesive messaging across the funnel while capitalizing on TikTok-native trends and behavior. This is a high-impact, revenue-generating channel opportunity to help shape SharkNinja's presence in social commerce.

Responsibilities

Affiliate Strategy & Program Management

• Develop and execute TikTok Shop affiliate marketing strategies to drive GMV at scale and create viral moments within social commerce.
• Manage the day-to-day operations of the TikTok Shop affiliate program, including onboarding, tracking, payouts, and reporting.
• Define KPIs, monitor performance, and optimize campaigns to meet growth targets.

Creator & Influencer Recruitment

• Identify, recruit, and build relationships with TikTok creators, influencers, and affiliate partners aligned with brand goals.
• Vet creators based on performance, niche, audience fit, and content quality.
• Negotiate commission structures and campaign terms balancing brand ROI and creator incentives.

Content Optimization & Product Positioning

• Collaborate with creators to ensure high-performing, on-brand content that drives sales through codes, coupons, live streams, co-funded campaigns, and more.
• Advise on content trends, product hooks, and messaging that perform well on TikTok.
• Coordinate with the creative team to share top-performing creative assets for insights and messaging pivots.

Data, Reporting & Optimization

• Analyze affiliate performance metrics such as CTR, conversion rate, AOV, ROI, and revenue contribution.
• Use TikTok Shop analytics and external tools to identify top performers and areas for improvement.
• Test new strategies like affiliate bundles, limited-time offers, or product seeding to boost performance.

Stay Ahead of Platform Trends

• Stay up-to-date with TikTok Shop's evolving features, creator tools, algorithm changes, and best practices.
• Educate internal teams on TikTok Shop trends, capabilities, and affiliate opportunities.

Key Skills/Functions

• Strong relationship-building and communication skills to influence and inspire partners.
• Experience leading cross-functional initiatives with global teams and external collaborators.
• Strategic thinker connecting brand, product, and consumer needs.
• Organized with project management expertise across complex initiatives.
• Passionate about brand storytelling, innovation, and consumer marketing.
• Analytical mindset with experience evaluating campaign data.
• Creative problem solver with a bias toward action.
• Comfortable working in a fast-paced environment.

Qualifications

• 2-5 years in affiliate, influencer, or performance marketing, ideally in eCommerce or consumer brands.
• Proven success managing TikTok Shop affiliate programs or working with TikTok creators/social commerce strategies.
• Strong understanding of TikTok's creator ecosystem, content trends, and conversion drivers.
• Familiarity with affiliate tracking platforms, commission models, and performance partnerships.
• Experience scaling creator/affiliate networks with a revenue focus.
• Proficiency with data tools (Excel, Google Analytics, TikTok insights).
• Cross-functional collaboration experience with creative, paid media, and analytics teams.
• Excellent communication and negotiation skills.
• Ability to adapt in a dynamic, evolving platform environment.

Nice-to-have skills include Google Analytics, cross-functional collaboration, and experience in New York, NY.

Work experience as a Digital Specialist is preferred. English language skills are required.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet