Affiliate Marketing Manager

Fourth Floor; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Fourth Floor seeks a Sr. Manager, TikTok and Affiliate to build and own two growth channels—TikTok Shop and affiliate marketing—for a portfolio of footwear brands.

You will transition from agency management to in-house ownership, establish partnerships, recruit publishers and creators, and drive revenue growth across platforms. This role requires strategic leadership and hands-on execution across multiple brands.

Qualifications

• 5–7 years of experience in affiliate marketing and social commerce.
• Hands-on TikTok Shop experience with Seller Center and Creator Marketplace.
• Experience migrating programs from agency to in-house ownership.
• Established relationships with fashion/footwear creators and affiliate networks.
• Knowledge of FTC/ASA disclosure rules and brand compliance monitoring.

Responsibilities

• Own TikTok Shop and affiliate programs across footwear brands from setup to optimization.
• Lead the transition of channels from agency to in-house ownership while maintaining revenue.
• Evaluate and implement an affiliate network/platform such as Impact, ShareASale, or CJ Affiliate.
• Manage TikTok Shop Seller Center and Creator Marketplace.
• Recruit, onboard, and activate publishers, bloggers, and creators including influencers and loyalty partners.
• Plan livestream shopping events and shoppable video content with brand teams.
• Negotiate commissions, exclusive deals, and seasonal terms with partners.
• Maintain a unified promotional calendar across TikTok Shop and affiliate activity.
• Monitor affiliate fraud, coupon leakage, and brand compliance across partners.
• Ensure FTC and ASA disclosure compliance across relationships.
• Collaborate with Analytics to ensure accurate attribution across channels.

Skills

Affiliate marketing

TikTok Shop

Partnership recruitment

Channel migration

Creator attribution

Tools

Impact

ShareASale

CJ Affiliate

TikTok Seller Center

Job description

Our client is looking for a Sr. Manager, TikTok and Affiliate to build and manage two key growth channels across a portfolio of footwear brands: TikTok Shop and affiliate/partnership marketing. This role will transition both channels from agency management to in-house ownership while establishing the platforms, partnerships, and processes needed to drive meaningful revenue growth.

Responsibilities

• Own TikTok Shop and affiliate/partnership programs across a portfolio of footwear brands, from platform setup through ongoing optimization.
• Lead the transition of both channels from agency management to in-house ownership while ensuring continuity of revenue.
• Evaluate and implement an affiliate platform such as Impact, ShareASale, CJ Affiliate, or equivalent.
• Manage TikTok Shop's Seller Center and Creator Marketplace.
• Recruit, onboard, and activate publishers, bloggers, influencer affiliates, cashback and loyalty partners, and TikTok Shop creators.
• Plan and execute livestream shopping events and shoppable video content with brand marketing teams.
• Negotiate commission structures, exclusive deals, and seasonal promotional terms with affiliate partners and creators.
• Build and maintain a unified promotional calendar across TikTok Shop and affiliate activity.
• Monitor affiliate fraud, coupon code leakage, and brand compliance across partner and creator activity.
• Ensure FTC and ASA disclosure compliance across affiliate and creator relationships.
• Collaborate with the Analytics Manager to ensure accurate attribution across TikTok Shop and affiliate programs while minimizing overlap with paid channels.

Requirements

• 5-7 years of experience in affiliate marketing, TikTok Shop, and/or social commerce, with direct responsibility for program management and partner recruitment.
• Hands-on experience with TikTok Shop, including Seller Center and Creator Marketplace.
• Experience with an affiliate network such as Impact, ShareASale, or CJ Affiliate is required.
• Established relationships with fashion, lifestyle, or footwear-adjacent creators, publishers, and affiliate networks.
• Experience managing programs through a platform migration or agency transition.
• Strong understanding of affiliate and creator attribution, including last-click and multi-touch models and overlap with paid channels.
• Familiarity with FTC and ASA disclosure requirements and brand compliance monitoring.
• Highly organized with the ability to manage partner and creator communications, promotional calendars, and reporting across multiple brands.
• Experience in footwear, fashion, apparel, or lifestyle DTC brands is preferred.