Advocacy and Engagement Manager

Clean Virginia; Charlottesville (VA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) match

Paid vacation

Paid sick leave

Paid parental leave

Paid holidays

Professional development budget

Device reimbursement

Technology allotment

Job summary

Clean Virginia is seeking an Advocacy & Engagement Manager to lead digital advocacy and supporter engagement within our communications team. You will coordinate campaigns, email/text programs, and events, using data to improve outcomes and build a movement focused on addressing corporate influence in Virginia politics.

The role requires strong writing, campaign experience, and the ability to work in a fast-paced environment while traveling across Virginia for events and outreach.

Qualifications

• 3–5 years of experience in digital communications, organizing, and advocacy campaigns.
• Experience using CRMs to manage email/text campaigns and segmentation.
• Strong writing and storytelling abilities for mobilizing audiences.

Responsibilities

• Plan and execute digital advocacy campaigns in coordination with program staff.
• Manage email and texting programs, including lists, segmentation, and targeting.
• Grow supporter lists through campaigns, events, digital outreach, and coalition partners.
• Build a ladder of engagement to move supporters from learning to taking action.
• Mobilize supporters quickly around issues via email, text, social media, etc.
• Support social media execution and ensure messaging aligns with brand.

Skills

Digital communications

Organizing

Advocacy campaigns

Strong writing

Social media

Event planning

Data tracking

Collaboration

Tools

EveryAction/Bonterra

Action Network

NGP VAN

Job description

About Us

Clean Virginia is an independent and bipartisan advocacy organization with an associated political action committee. We are working toward a Virginia where clean, affordable, and reliable energy is accessible to all, and where elected officials are accountable to the communities they serve. We believe in a government where the public interest has the biggest voice in our policy process and political system—not special interests or corporate monopoly utilities. Learn more at www.cleanvirginia.org.

Job Description

Advocacy and Engagement Manager

Clean Virginia is seeking an Advocacy & Engagement Manager to join our communications team. Reporting to the Creative Director for Communications and Advocacy, this role will lead the day-to-day execution of our digital advocacy and supporter engagement work, turning campaign strategies into effective digital actions, communications, and events.

The Advocacy and Engagement Manager will manage the digital tools and infrastructure to grow and deepen our supporter base, moving Virginians from learning about an issue to taking action. They will also use data to inform future campaigns, events, and messaging that improves our engagement over time. The ideal candidate is an organized, data-minded digital communicator who thrives in a fast-paced environment while building systems that make our rapid-response work more effective over time. They are excited by the opportunity to help build a movement to curb corporate influence in Virginia politics and ensure that decisions about our energy system put people’s pocketbooks and communities ahead of corporate profits.

Duties and responsibilities

• Plan and execute digital advocacy campaigns around legislative, electoral, and advocacy priorities, in coordination with the Creative Director and program staff.
• Manage Clean Virginia’s email and texting programs, including building, scheduling, and deploying messages and managing lists, segmentation, and targeting.
• Grow Clean Virginia’s supporter list through campaigns, events, digital outreach, and list-building with coalition partners and aligned organizations.
• Build and manage a ladder of engagement that creates clear pathways for supporters to move from learning about our issues to taking action, deepening their involvement over time; onboard new supporters and re-engage inactive supporters.
• Mobilize supporters quickly around emerging issues and rapid-response moments through emails, text messages, social media, etc.
• Support social media execution as needed and ensure all digital communications reflect Clean Virginia’s messaging and brand.
• Build registration pages and manage recruitment, participant communications, and follow-up for virtual and in-person events.
• Track and report on email, text, event, and advocacy metrics, testing messages, audiences, and timing to improve performance.
• Develop templates and repeatable systems that make recurring communications and events more efficient.
• Ensure Clean Virginia’s strategic imperative of equity, justice, and inclusion is included in advocacy and engagement efforts.
• Perform other duties as assigned.

Preferred Qualifications

• A minimum of 3-5 years of experience in digital communications, organizing, and advocacy campaigns.
• Strong writing skills with the ability to craft clear, compelling communications that move people from learning about our issues to taking action, deepening their involvement over time.
• Experience using EveryAction/Bonterra or similar CRMs (such as Action Network or NGP VAN) to manage email/text campaigns and list segmentation.
• Comfort and fluency across social media platforms, with experience using them to bring new people into the fold and engage audiences with an organization's content and issues.
• Experience planning and running virtual and in-person events, including registration, recruitment, execution, and follow-up.
• Comfort working with data: tracking metrics, testing, and turning results into recommendations.
• Excellent organization and the ability to manage several campaigns at once on tight deadlines.
• Familiarity with Virginia politics or energy policy is a plus.
• A collegial and collaborative work style, innovative thinking, strong work ethic, and a respectful and enthusiastic attitude.
• A flexible approach to work, with a willingness to travel, as needed, and participate in programs occurring after typical business hours.

Essential Functions & Working Conditions

Clean Virginia is committed to fully including all qualified individuals. As part of

this commitment, Clean Virginia provides reasonable accommodations to qualified

persons with disabilities throughout the hiring process and during employment. This

role will require:

• Office Environment: Primarily a sedentary office environment with frequent screen-based work and meetings, often in a stationary position (sitting or standing) for extended periods of time. Regularly meets with team members across different office spaces and conference rooms. An elevator is available in Clean Virginia’s primary office space.
• Equipment & Technology Operation: Constantly operates a computer and other office productivity machinery (such as a cell phone, copy machine, and printer) to process digital text, visual data, and physical documents.
• Communication: Constantly communicates and exchanges accurate information, ideas, and data with colleagues, stakeholders, and external partners through written, verbal, and digital channels.
• Visual Acuity: Consistently inspects, analyzes, and assesses detailed information at close range (within a few feet) from digital texts, graphics, and reports that are primarily visual in nature.
• Travel: Requires periodic travel across Virginia. Must have access to reliable transportation and the ability to travel independently for extended distances.

Equal Opportunity & Diversity Statement

Clean Virginia is committed to a just, representative, and inclusive workplace. We encourage applications from people of color, women, persons with disabilities, and LGBTQ+ individuals. We value diverse perspectives and encourage candidates to apply even if they do not meet every single qualification.

Compensation & Benefits

Clean Virginia offers a highly competitive salary and benefits package which includes:

• A salary range of $80,000 to $100,000 based on relevant experience.
• Clean Virginia offers a competitive Total Rewards Package. This includes Health, Dental, Vision, life insurance, and much more.
• 401(k): Employer match of up to 5% of salary following 60 days of employment
• Four weeks (160 hours) paid vacation per year; two weeks (80 hours) paid sick leave per year; twelve weeks (480 hours) paid parental leave, of which a minimum of eight may be taken consecutively, with an additional four taken either consecutively or at a later date to be determined in coordination with the employee's supervisor;
• Paid Virginia State Holidays;
• Commitment to professional development, including an allotted $2000 annual budget for each staff member.
• $75 monthly personal device reimbursement.
• $3000 technology allotment for purchase of a computer and related hardware.
• A demonstrated respect for work/life balance, in light of the increased workload at particular times of the year.