Advisors, Consulting Services
TransUnion LLC
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Benefits offered by this job
Job summary
TransUnion is seeking a Marketing Data Analyst to analyze a broad set of marketing campaigns across channels and translate results into actionable insights that optimize ROI and customer engagement. You will work with marketing, product, and leadership to deliver data-driven recommendations.
The role requires a Master’s in Marketing/Analytics plus 4 years of data analytics and consulting experience, with expertise in SQL, Python, R, and BI tools.
Qualifications
- Master’s degree in Marketing, Marketing Analytics, Marketing Intelligence, Data Analytics, or a related field plus 4 years of experience in data analytics and marketing consulting required.
- Experience analyzing marketing campaign performance across channels to measure ROI and engagement.
- Ability to translate complex data into strategic recommendations and present to non-technical stakeholders.
Responsibilities
- Analyze marketing campaign performance across channels (digital, social, email, paid media).
- Create insights presentations to communicate key metrics to stakeholders.
- Mentor and train junior marketing data analysts.
- Partner with product, data teams, and sales to align results with business objectives.
Skills
Education
Tools
Job description
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices Team Overview
Advisors, Consulting Services for various and unanticipated worksites throughout the U.S. (HQ: Chicago IL). Independently leverage data to drive insights that optimize marketing strategies, campaigns, and customer engagement. Work across multiple departments including marketing, product, and leadership teams to deliver actionable analytics that enhance ROI, customer acquisition, and brand performance. Apply advanced analytical expertise, marketing acumen, and the ability to translate complex data into strategic recommendations. Independently analyze marketing campaign performance across channels (e.g., digital, social, email, paid media) to measure effectiveness, ROI, and customer engagement. Communicate and work directly with clients to help them understand their data and how it relates to their business objectives. Conduct quantitative analyses (e.g. data investigations, UI analyses, data model assessments) in a defect‑free manner to provide valuable insights for clients. Create insights presentations to communicate key metrics to stakeholders using a variety of analytical tools. Partner with product, data teams, solution architects, modeling, and sales teams to align model results with business objectives and present findings to non‑technical stakeholders. Mentor and train junior marketing data analysts.
Master’s degree in Marketing, Marketing Analytics, Marketing Intelligence, Data Analytics, or a related field plus 4 years of experience in data analytics and marketing consulting required.
- R
- Python
- SQL
- R Studio
- MS Excel
- Google Cloud Platform
- Power BI
- Tableau
- Looker/Google Data Studio
- JMP
- Qualtrics
- Canva
- Data Cleaning
- Data Visualization
- Data Analysis
- Forecasting
- Statistical Analysis
- Pivot Tables
- VLOOKUP
- machine Learning
- t-test
- Anova
- Chi-Square
- marketing mix models
- multi-touch attribution
- clustering techniques
- A/B testing
- customer segmentation
- Multivariate Regression
- Linear Regression
- dplyr
Telecommuting Permitted.
- flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long‑term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups.
The U.S. base salary range for this position is Salary: $108,077/yr-$108,077/yr + benefits (www.transunion.com/about-us/careers/life-at-tu).annually. Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may also be eligible for long-term incentives and other payments based on applicable company guidance and plan documents.
- Benefits that support every part of your life: At TransUnion, we design benefits to help you feel well, do well, and plan well—from day one.
- For Your Health: Enjoy day‑one eligibility for medical, dental, and vision coverage, plus supplemental plan options.
- Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.
- Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.
- For Your Protection: We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑and long‑term disability.
- You can also opt into a legal plan, pet insurance, and travel accident coverage.
- For Your Family: From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter.
- Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
- For Your Future: Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP).
- Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.
- For You: Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, paid volunteer time off, plus corporate volunteer events that make it easy to give back.
- For Your Wellness: Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.
We are committed to being a place where diversity is not only present, it is embraced.
As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affluent Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.
TransUnion Overview: At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers.
We strive to build an environment where our associates are in the driver’s seat of their professional development—while having access to help along the way.
Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting‑edge technology.
View TransUnion’s Job Applicant Privacy Notice
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