Advertising Strategist I

MedStar Health; Dunwoody (GA); Remote; USD 49,000 - 74,000; Full time

Job summary

A leading healthcare organization is seeking a Digital Marketing & Advertising Strategist to develop and execute digital marketing strategies across various platforms. This role involves managing advertising campaigns, analyzing performance, and collaborating with teams to ensure client satisfaction and retention. The ideal candidate will have a bachelor's degree and experience in digital advertising, particularly SEM and social media, with proficiency in tools like Google Ads and Analytics.

Benefits

Flexible vacation policy

Paid wellness hours up to 160 hours annually

Paid time off for various life events

Qualifications

• 1-2 years of experience in digital advertising and/or similar marketing functions.
• Strong understanding of SEM, analytics, and content strategy.
• Proficient in email and calendar management.

Responsibilities

• Develop and execute paid digital marketing initiatives.
• Analyze advertising performance and provide actionable insights.
• Collaborate with cross-functional teams to monitor campaign effectiveness.

Skills

Digital Advertising

SEM

Social Media Advertising

Client Relationship Management

Data Analysis

Education

Bachelor's degree in related discipline

Tools

Google Ads

Google Analytics

Salesforce

Meta Business Manager

Job description

Dealer.com is seeking a dynamic and results-driven Digital Marketing & Advertising Strategist to join our Dealer Marketing Operations team. This remote role is responsible for developing and executing digital marketing and communications strategies across paid search engine marketing, paid social media, and various other advertising platforms. You will manage a portfolio of dealer accounts, ensuring high performance, client satisfaction, and retention through data-driven advertising and tailored content strategies.

This is not an SEO or organic social content role, though that experience might be beneficial.

Key Responsibilities:

Digital Marketing & Communications

• Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas.

• Tailor advertising content to specific platforms and target audiences to maximize engagement.

• Collaborate with cross-functional teams such as Analytics, Innovation, and Advertising Operations to ensure seamless execution and performance tracking.

• Learn and become an expert in analytics dashboards and management software to monitor campaign effectiveness and support continuous improvement through data analysis.

• Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness.

• Stay current on industry trends and competitor strategies to inform marketing initiatives.

Digital Advertising Strategy

• Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms.

• Analyze advertising performance and translate data into actionable insights and strategic recommendations.

• Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns.

• Monitor account performance and make independent decisions to adjust tactics and allocations.

• Provide monthly performance reports and monthly strategic performance review consultations to clients via video meetings and email.

• Troubleshoot and resolve advertising issues, ensuring client satisfaction and retention.

• Collaborate with Sales to support new product opportunities and overcome client objections.

• Track all client interactions, optimizations, and decisions to maintain a clear audit trail and documentation in Salesforce.

Minimum Qualifications:

• Bachelor's degree in a related discipline. The right candidate could also have a different combination, such as 4 years' experience in a related field
• 1-2 years of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions.
• Strong understanding of SEM, website/advertising analytics, and digital content strategy.
• Ability to understand client goals and offer recommendations based on their desired outcomes and goals.
• Proficiency in tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX.
• Must be proficient in email and calendar management
• Google and Microsoft certifications (Search, Display, Video, etc.) preferred or must be obtained within 90 days of hire.
• Excellent communication, time management, email management, and client relationship skills.
• Ability to travel up to 5% as needed for client meetings or team events.

USD 49,200.00 - 73,800.00 per year

Compensation:

Compensation includes a base salary of $49,200.00 - $73,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits:

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.