Advertising Specialist, Colorado Avalanche

Kroenke Sports & Entertainment; Denver (CO); On-site; USD 34,000 - 43,000; Full time

Benefits offered by this job

Health Insurance

PTO

Holidays - 12 Payed Company Holidays

Life Insurance

Disability - Short and Long-term

HSA

FSAs

401K/Employer Match

Job summary

Kroenke Sports & Entertainment’s Colorado Avalanche team seeks an Advertising Specialist in Denver to plan, traffic, execute, and report on paid campaigns across digital and traditional media. You’ll be the primary media buyer, guiding strategy from setup through reporting to drive ticket sales and fan growth.

You’ll collaborate with Fan Marketing, BI, Creative Services, Ticket Sales, and external partners to optimize campaigns, ensure brand alignment, and deliver timely creative assets.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Advertising, Digital Media, Communications, or a similar field.
• 2-3 years of experience in media buying, planning, and reporting.
• Experience as a Marketing/Promotions Coordinator, Marketing Assistant, or Intern.
• Excellent written and verbal skills.
• Proficient in Microsoft Office – Word, Excel, Outlook, and PowerPoint.
• Ability to acquire or produce and maintain a valid driver's license and meet company vehicle driving standards.
• Applicants must meet minimum qualifications at the time of hire.

Responsibilities

• Plan, traffic, and optimize paid campaigns across digital and traditional media.
• Manage budgets, pacing, calendars, flight dates, and placements.
• Review marketing materials for brand consistency with Avalanche guidelines.
• Monitor campaign performance and adjust targeting, budgets, and placements.
• Collaborate with BI to develop reporting frameworks that connect advertising performance to key business outcomes.
• Present campaign results and optimization opportunities to marketing leadership and cross-functional partners.

Skills

Media buying

Campaign management

Analytics

Audience targeting

Collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

YouTube Ads

LinkedIn Ads

DSPs

CTV/OTT platforms

Job description

Job Title: Advertising Specialist, Colorado Avalanche

Department: Avalanche Marketing – Fan Marketing & Brand Strategy

Location: Denver, CO

Reports To: Lifecycle Marketing Manager

Employment Type: Full-Time-Hourly-Non-Exempt

Supervisor Position: No

Posting End Date: 11/19/2026

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK'S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

Nature of Work:

The Advertising Specialist is a key member of the Colorado Avalanche Fan Marketing team, responsible for planning, trafficking, executing, delivering, and reporting on paid advertising campaigns across digital, video, and traditional media channels. This role serves as the primary media buyer for the organization, managing campaign implementation from strategy through reporting, ensuring that advertising effectively drives ticket sales, fan engagement, database growth, and organizational marketing objectives.

The Advertising Specialist partners closely with Fan Marketing, Business Intelligence, Creative Services, Ticket Sales, social media, and external media partners to ensure campaigns are delivered accurately, optimized for performance, and supported by actionable insights. The ideal candidate is highly organized, analytical, and experienced in campaign trafficking, media buying, and performance reporting.

Examples of Work Performed:

Media Buying & Campaign Management

• Manage campaign budgets, pacing, calendars, flight dates, and media placements to ensure efficient use of advertising dollars
• Build, launch, and optimize campaigns across advertising platforms including Meta, Google, YouTube, LinkedIn, DSPs, CTV/OTT providers, and other media partners
• Ensure all campaigns are launched accurately and delivered according to approved plans and timelines
• Review marketing materials for brand consistency and adherence to Avalanche brand guidelines

Reporting & Analytics

• Monitor campaign performance and adjust targeting, budgets, and placements to maximize effectiveness
• Analyze campaign performance across channels, including impressions, reach, engagement, clicks, conversions, ticket sales, lead generation, and return on investment
• Partner with Business Intelligence to develop reporting frameworks that connect advertising performance to key business outcomes
• Track media performance against benchmarks, budgets, and organizational goals
• Present campaign results and optimization opportunities to marketing leadership and cross-functional partners

Audience Targeting & Optimization

• Work closely with Business Intelligence to leverage fan data and audience segments for targeted advertising initiatives
• Utilize first-party data to improve campaign targeting and personalization efforts
• Continuously test creative, audiences, messaging, placements, and bidding strategies to improve performance

Collaboration

• Collaborate with Fan Marketing, Ticket Sales, Business Intelligence, CRM, Social, Creative Services, and KSE Media to ensure campaigns align with business goals
• Support integrated marketing efforts by ensuring paid media complements owned and earned marketing channels
• Work with the Manager to ensure all creative assets are delivered on time and meet platform specifications

Miscellaneous

• Required to work nights and/or weekends in support of Avalanche games, tentpole events, and marketing initiatives as scheduled
• Other duties as assigned

This description is a summary only and describes the general level of work being performed; it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands:

• Typical Office Conditions
• Lift 50 lbs. occasionally

Qualifications:

• Minimum
  • Bachelor's Degree in Business Administration, Marketing, Advertising, Digital Media, Communications, or a similar field
  • 2-3 years of experience is required with media buying, planning, and reporting
  • Experience as a Marketing/Promotions Coordinator, Marketing Assistant, or Intern
  • Excellent written and verbal skills
  • Proficient in Microsoft Office – Word, Excel, Outlook, and PowerPoint
  • Ability to acquire or produce and maintain a valid driver's license and meet company vehicle driving standards
  • Applicants must meet minimum qualifications at the time of hire
• Preferred
  • Experience working in the sports and entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager

Competencies/Knowledge, Skills & Abilities:

• Ability to maintain a positive attitude and demonstrate professionalism
• Ability to maintain a high level of confidentiality
• Ability to complete work accurately and in a timely manner
• Ability to work independently & in a group setting and demonstrate good judgment skills
• Ability to communicate effectively orally and in writing
• Possesses excellent interpersonal skills
• Ability to multitask, prioritize, and adapt to changing environments

Compensation:

• $25.00-$31.00/hour

Benefits Include:

• 12 Paid Company Holidays
• Health Insurance (Medical, Dental, Vision)
• Paid Time Off (PTO)
• Life Insurance
• Short and Long-term Disability
• Health Savings Account (HSA)
• Flexible Spending plans (FSAs)
• 401K/Employer Match

Applications must be received by: 11/19/2026

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

#twentry