Advertising Sales Intern: Data & Strategy in Ad Tech

DIRECTV; Phoenix (AZ); Hybrid; USD 28,000 - 39,000; Full time

Benefits offered by this job

Hybrid internship

Job summary

DIRECTV is seeking motivated students for a 10-week hybrid internship in the Advertising Sales ecosystem, with placement options across Brand, Strategy, Product/Business Development, Data Analytics & Insights, and Ad Tech.

You will pull and analyze campaign data, create dashboards, and develop insights to support cross-functional initiatives. The program runs in NYC with a 2-day-per-week office presence, and offers hands-on exposure to ad tech and measurement platforms.

Qualifications

• Pursuing a degree in Advertising, Business, Marketing or Communications.
• Business mindset and collaborative work style.
• Passionate about TV, digital advertising, and Ad Tech.
• Strong interpersonal and communication capabilities.
• Ability to work independently and in team settings.
• Inquisitive with strong attention to detail.
• Interest in systems and technology and in software development from a business perspective.

Responsibilities

• Brand & Product Marketing: Social Media reporting and engagement strategy.
• Sales Marketing support & KPI dashboard maintenance.
• Seasonal calendar development including event support and coordination.
• Industry monitoring and insight summation.
• Strategy: Pull, analyze and develop reports that track market health and contextualize performance.
• Develop strategic POV documents and summarize market trends with recommendations.
• Product/Business Development: Support system implementation via business analysis, testing, and process documentation.
• Collaborate cross-functionally to enhance CRM, OMS, and programmatic advertising operations platforms.
• Evaluate workflows and user requirements for improvements and tech enhancements.
• Contribute to Agile projects by testing new features and providing feedback.
• Data Analytics & Insights: Pull, analyze, interpret campaign data to identify trends and insights.
• Research industry developments, attribution solutions, and media measurement methodologies.
• Create dashboards, reports, and summaries translating data into actionable recommendations.
• Partner cross-functionally to document processes and drive measurement initiatives.
• Ad Tech: Design, build, and support advertising technology solutions powering TV and digital advertising workflows.
• Leverage data analytics, cloud platforms, and engineering tools to identify opportunities.
• Collaborate with Product, Operations, and Engineering to deliver new features.
• Investigate and apply emerging technologies, including AI/ML, to solve business challenges.

Skills

Advertising

Business

Marketing

Communications

Cross-functional

Data analysis

Dashboards

Agile

CRM

OMS

Education

Student in Advertising/Business/Marketing/Communications

Tools

CRM

OMS

Job description

DIRECTV is seeking motivated students for a 10-week hybrid internship in the Advertising Sales ecosystem, with placement options across Brand, Strategy, Product/Business Development, Data Analytics & Insights, and Ad Tech.

You will pull and analyze campaign data, create dashboards, and develop insights to support cross-functional initiatives. The program runs in NYC with a 2-day-per-week office presence, and offers hands-on exposure to ad tech and measurement platforms.