Advertising Sales Intern

DIRECTV; Phoenix (AZ); Hybrid; USD 28,000 - 39,000; Full time

Benefits offered by this job

Hybrid internship

Job summary

DIRECTV is seeking motivated students for a 10-week hybrid internship in the Advertising Sales ecosystem, with placement options across Brand, Strategy, Product/Business Development, Data Analytics & Insights, and Ad Tech.

You will pull and analyze campaign data, create dashboards, and develop insights to support cross-functional initiatives. The program runs in NYC with a 2-day-per-week office presence, and offers hands-on exposure to ad tech and measurement platforms.

Qualifications

• Pursuing a degree in Advertising, Business, Marketing or Communications.
• Business mindset and collaborative work style.
• Passionate about TV, digital advertising, and Ad Tech.
• Strong interpersonal and communication capabilities.
• Ability to work independently and in team settings.
• Inquisitive with strong attention to detail.
• Interest in systems and technology and in software development from a business perspective.

Responsibilities

• Brand & Product Marketing: Social Media reporting and engagement strategy.
• Sales Marketing support & KPI dashboard maintenance.
• Seasonal calendar development including event support and coordination.
• Industry monitoring and insight summation.
• Strategy: Pull, analyze and develop reports that track market health and contextualize performance.
• Develop strategic POV documents and summarize market trends with recommendations.
• Product/Business Development: Support system implementation via business analysis, testing, and process documentation.
• Collaborate cross-functionally to enhance CRM, OMS, and programmatic advertising operations platforms.
• Evaluate workflows and user requirements for improvements and tech enhancements.
• Contribute to Agile projects by testing new features and providing feedback.
• Data Analytics & Insights: Pull, analyze, interpret campaign data to identify trends and insights.
• Research industry developments, attribution solutions, and media measurement methodologies.
• Create dashboards, reports, and summaries translating data into actionable recommendations.
• Partner cross-functionally to document processes and drive measurement initiatives.
• Ad Tech: Design, build, and support advertising technology solutions powering TV and digital advertising workflows.
• Leverage data analytics, cloud platforms, and engineering tools to identify opportunities.
• Collaborate with Product, Operations, and Engineering to deliver new features.
• Investigate and apply emerging technologies, including AI/ML, to solve business challenges.

Skills

Advertising

Business

Marketing

Communications

Cross-functional

Data analysis

Dashboards

Agile

CRM

OMS

Education

Student in Advertising/Business/Marketing/Communications

Tools

CRM

OMS

Job description

At DIRECTV , we’re redefining the future of entertainment. We’re delivering cutting‑edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. Together, we’re creating the best entertainment and communications experience in the world.

Explore the Future of Entertainment Advertising

Join DIRECTV’s Advertising Sales team and gain hands‑on experience in the fast‑evolving world of Ad Sales. You’ll collaborate with cross‑functional teams and contribute to projects that directly impact on how we deliver and monetize content across platforms.

Depending on your interests and background, you’ll be placed in one of the following focus areas:

Brand & Product Marketing

• Social Media reporting and engagement strategy

• Sales Marketing support & KPI dashboard maintenance

• Seasonal calendar development including event support and coordination

• Industry monitoring and insight summation

Strategy

• Pull, analyze and develop reports that track market health and contextualize performance

• Develop strategic POV documents

• Summarize market trends and developing recommendations aligned with our priorities

• Synthesize outcomes and collaborate cross functionally to define action plans

Product/Business Development

• Support system implementation initiatives through business analysis, testing, and process documentation

• Collaborate cross-functionally to enhance CRM, OMS, and programmatic advertising operations platforms

• Evaluate workflows and user requirements to identify opportunities for operational improvements and technology enhancements

• Contribute to Agile projects by testing new features, providing feedback, and supporting successful solution delivery

Data Analytics & Insights

• Pull, analyze, and interpret campaign and measurement data to identify trends and develop insights

• Research industry developments, attribution solutions, and media measurement methodologies to support strategic initiatives

• Create dashboards, reports, and summaries that translate complex data into actionable recommendations

• Partner cross-functionally to document processes, align stakeholders, and drive execution of measurement initiatives

Ad Tech

• Design, build, and support advertising technology solutions that power TV and digital advertising workflows

• Leverage data analytics, cloud platforms, and engineering tools to identify opportunities and drive platform improvements

• Partner cross-functionally with Product, Operations, and Engineering teams to deliver new features and capabilities

• Investigate and apply emerging technologies, including AI and machine learning, to solve business and technical challenges

Who We’re Looking For

• Students pursuing degrees in Advertising, Business, Marketing, Communications

• Business mindset and collaborative work style

• Passionate about TV, digital advertising, and Ad Tech and media technology

• Strong interpersonal and communication capabilities

• Ability to work independently and in team settings

• Naturally inquisitive with a strong attention to detail

• Strong affinity and interest in working hands on with systems and technology

• Interest in software development from a business facing resource perspective

Program Details

• Duration: 10‑week hybrid internship (in New York City office 2 days per week)

• Program Dates: 6/7/27 – 8/13/27

• Eligibility: Must have full U.S. work authorization now and in the future

• This position can earn $20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour.)

DIRECTV employees are expected to always be honest, trustworthy, and operate with integrity. Discrimination and harassment of any kind (including sexual harassment) will not be tolerated. We remain steadfast in our belief for diversity, equity, and inclusion; therefore, we encourage success based on individual merit and ability without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military/veteran status, or any other protected status. DIRECTV celebrates and is enriched by our differences; therefore we fully consider all qualified applicants including, those with a criminal history.