Advertising Sales Executive

PatternIQ; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

PatternIQ is seeking an experienced, hands-on sales professional to own the full-cycle digital ad sales process for InboxMatch. You’ll hunter and farmer accounts, originate outbound efforts, and manage advertiser relationships to drive renewals and growth.

This role requires autonomy, strategic thinking, and a track record of closing complex media deals. You will operate without a formal SDR team, reporting directly to leadership, and contribute to shaping pricing, packaging, and the sales

Qualifications

• 5+ years of full-cycle digital ad sales across agency and direct-to-brand.
• Proven ability to prospect, pitch, close and grow accounts without a support team.
• Deep fluency in performance marketing metrics like CAC, ROAS, attribution and incrementality.

Responsibilities

• Own the full sales motion from prospecting to signed campaigns.
• Originate outbound, field inbound interest, and build a repeatable outbound motion.
• Manage advertiser relationships with regular check-ins, performance reviews and troubleshooting.
• Upsell to higher-budget campaigns when performance warrants it.
• Define pricing, packaging, and sales process to scale the function.
• Provide market feedback to product and leadership on pricing and ICP.

Skills

Full-cycle sales

Agency + D2B

Direct sales

Programmatic literacy

CAC/ROAS mentality

Deal closing

Job description

PatternIQ helps businesses and creators regain ownership over their audiences with tools to grow, monetize, and increase engagement across their owned channels.

Our ML-driven programmatic ad network, InboxMatch, delivers unique ads to unique recipients inside a publisher's email campaigns. We replace the status-quo, one-size-fits-all static placement with hyper-personalized ads powered by a self-learning recommendation engine.

We're seed-stage and growing quickly. The culture is meritocratic and intense. We expect everyone to do their best work, raise the bar of the team they join, and act like owners. Debate is open and direct. We let data settle arguments.

WHY THIS ROLE EXISTS

PatternIQ's InboxMatch is a machine-learning-driven programmatic ad network for premium email newsletter inventory. We connect advertisers with engaged newsletter audiences they can't reach at scale today. We have live advertisers and a real pipeline of prospects.

You won't inherit a playbook, a CRM full of process, or an SDR team feeding you leads. This is a hands-on individual-contributor role with no direct reports, reporting into leadership.

WHAT YOU'LL OWN, FULL CYCLE

You run the entire motion personally, hunter and farmer:

• Convert the existing pipeline. Take warm and semi-warm advertiser prospects through the funnel to signed, spending campaigns. This is your fastest path to revenue and your first priority.
• Originate outbound. Field inbound interest and prospect net-new advertisers and agencies that fit our ICP. Build a repeatable outbound motion from scratch.
• Manage accounts and run touch-bases. Keep active advertisers close with regular check-ins, performance reviews, and troubleshooting, so spend renews and compounds instead of lapsing.
• Upsell and expand. Move advertisers from initial test budgets to higher-value, higher-commitment campaigns when the performance data earns it. Done right, this benefits the advertiser and us at the same time. It's the core of the role.
• Build the foundation. Define the sales process, qualification criteria, pitch, and pricing and packaging conventions the function will scale on. You're setting the template, not following one.
• Be the market's voice inside the company. Systematically feed pricing, packaging, objection, and ICP signal back to product and leadership so we sell what advertisers actually want to buy. We expect real strategic read, not just deal updates.

WHAT YOU BRING

• 5+ years of full-cycle digital ad sales, with a strong blend of agency sales and direct-to-brand. We weight a demonstrable record of closing and expanding accounts, and the judgment that comes with it, over titles.
• Proven full-cycle ownership. You've personally prospected, pitched, closed, and grown accounts without a supporting cast. You're energized by doing the work, not delegating it.
• Deep performance-marketing fluency. You understand how advertisers think about CAC, ROAS, attribution, and incrementality, and you sell to those metrics rather than to vanity reach.
• Light programmatic literacy. You don't need to be a trader, but you should be conversant in DSP and SSP mechanics, eCPM, auction basics, and how programmatic supply is bought and measured.
• Credibility with advertisers and agencies in the space, and the ability to open doors in that market.
• You thrive building from zero with thin tooling and high autonomy, and you want to shape a function rather than inherit one.