Advertising Data Analyst

NAB Leadership Foundation; New York (NY); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Job summary

NAB Leadership Foundation is seeking an Advertising Data Analyst to support measurement and analytics for digital advertising campaigns. Working directly with the VP of Advanced Advertising, you'll develop performance dashboards, translate data into actionable insights, and assist in campaign execution.

Qualified candidates should possess a Bachelor's degree in related fields and at least 2 years of experience in digital marketing. This position requires in-office presence and offers a competitive salary range of $75,000 to $95,000.

Qualifications

• 2+ years in digital marketing, advertising operations, or campaign analytics.
• Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking.
• Experience with basic data visualization tools.

Responsibilities

• Develop regular performance dashboards and campaign reports using Power BI.
• Support attribution and performance analysis across digital advertising channels.
• Deliver insights that inform sales, product, and platform performance.

Skills

Digital marketing experience

Data visualization skills

Communication skills

Organizational skills

Problem-solving abilities

Education

Bachelor's degree in Business, Marketing Analytics, Statistics or related field

Tools

Power BI

Excel

Job description

JOB DESCRIPTION

Hearst Television is seeking a Advertising Data Analyst. The Advertising Data Analyst will support all measurement, reporting, and analytics functions tied to Hearst Television's digital advertising campaigns. This role is responsible for producing dashboards, translating performance data into actionable insights, and supporting the strategic execution of the advertising roadmap. Reporting directly to the Vice President, Advanced Advertising, this person will assist in attribution, data integration, client insights, and internal platform performance delivery.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.

Responsibilities

• Develop regular performance dashboards and campaign reports using Power BI
• Support attribution and performance analysis across digital advertising channels
• Deliver insights that inform sales, product, and platform performance
• Assist in the management of data pipelines across CRM, OMS, and DSPs
• Execute insights-driven action plans under direction of VP, Advanced Advertising
• Ensure reporting accuracy, consistency, and timely delivery to internal stakeholders
• Support activation of AI-driven optimization and campaign pacing strategies
• Monitor and document KPI trends across active campaigns and platform usage

Qualifications

• Bachelor's degree in Business, Marketing Analytics, Statistics, or related field
• 2+ years in digital marketing, advertising operations, or campaign analytics
• Experience with Power BI, Excel, and basic data visualization tools
• Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
• Strong communication and organizational skills
• Proactive problem-solver and collaborator across teams

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

The estimated based salary range for this role is between $75,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.