Advertising Data Analyst

Hearst Communications, Inc.; New York (NY); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

LGBTQ+ Health Services

Additional benefits to meet family needs

Job summary

A media company is seeking an Advertising Data Analyst to support digital advertising measurement and analytics. This position is responsible for creating dashboards, translating performance data into insights, and aiding the execution of advertising strategies. Candidates should have a Bachelor's degree and 2+ years of relevant experience. Proficiency in Power BI and Excel is essential. The role requires in-office presence and offers a salary range of $75,000 to $95,000, along with modern benefits.

Qualifications

• 2+ years in digital marketing, advertising operations, or campaign analytics.
• Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking.
• Experience with basic analytics tools and data visualization.

Responsibilities

• Develop regular performance dashboards and campaign reports using Power BI.
• Support attribution and performance analysis across digital advertising channels.
• Deliver insights that inform sales, product, and platform performance.
• Assist in data management and ensure reporting accuracy.
• Monitor and document KPI trends across active campaigns.

Skills

Power BI

Excel

Data visualization tools

Communication skills

Organizational skills

Problem-solving

Collaboration

Education

Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field

Tools

CRM

OMS

DSPs

Job description

Hearst Television is seeking a Advertising Data Analyst. The Advertising Data Analyst will support all measurement, reporting, and analytics functions tied to Hearst Television’s digital advertising campaigns. This role is responsible for producing dashboards, translating performance data into actionable insights, and supporting the strategic execution of the advertising roadmap. Reporting directly to the Vice President, Advanced Advertising, this person will assist in attribution, data integration, client insights, and internal platform performance delivery.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.

Responsibilities

• Develop regular performance dashboards and campaign reports using Power BI
• Support attribution and performance analysis across digital advertising channels
• Deliver insights that inform sales, product, and platform performance
• Assist in the management of data pipelines across CRM, OMS, and DSPs
• Execute insights-driven action plans under direction of VP, Advanced Advertising
• Ensure reporting accuracy, consistency, and timely delivery to internal stakeholders
• Support activation of AI-driven optimization and campaign pacing strategies
• Monitor and document KPI trends across active campaigns and platform usage

Qualifications

• Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field
• 2+ years in digital marketing, advertising operations, or campaign analytics
• Experience with Power BI, Excel, and basic data visualization tools
• Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
• Strong communication and organizational skills
• Proactive problem-solver and collaborator across teams

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

The estimated based salary range for this role is between $75,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.