Advertising Coordinator

Owensboro Racing & Gaming; Owensboro (KY); On-site; USD 38,000 - 58,000; Full time

Job summary

Churchill Downs Incorporated in Owensboro, KY is seeking an Advertising Coordinator to develop campaigns across digital, print, and broadcast media. You’ll partner with creative teams and external partners to boost the property’s brand and guest engagement.

The role requires a Bachelor’s in Marketing or related field, strong communication, budgeting, and the ability to manage multiple campaigns in a fast-paced entertainment environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field is required.
• Previous advertising/marketing experience is preferred, ideally in gaming or hospitality.
• Must obtain and maintain a valid Kentucky gaming/racing license.
• Must be 21 years of age or older.

Responsibilities

• Coordinate development and execution of advertising campaigns across digital, social, print, and broadcast.
• Collaborate with the creative team to develop engaging, brand-consistent content.
• Manage advertising budget and ensure campaigns meet financial guidelines and ROI.
• Conduct market research to identify audiences, trends, and competitive activity.
• Analyze campaign performance and prepare data-driven recommendations.
• Assist with organizing promotional events and partnerships to boost visibility.
• Maintain relationships with media vendors, negotiate contracts, and ensure timely delivery of materials.
• Stay updated on new advertising tech and industry best practices.
• Perform other duties as assigned.

Skills

Communication

Multitasking

Analytics

Creativity

Organization

Teamwork

Education

Bachelor’s degree in Marketing/Advertising/Communications

Job description

ABOUT CHURCHILL DOWNS INCORPORATED

Headquartered in Louisville, Kentucky, Churchill Downs Incorporated has expanded through the development of live and historical racing entertainment venues, the growth of the TwinSpires horse racing online wagering business and the operation and development of regional casino gaming properties. Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

Title: Advertising Coordinator

Requisition ID#: 2658

Location: Owensboro, KY, US, 42303

Property: Owensboro Racing & Gaming

Job Summary

Step into the spotlight and bring the energy! As the Advertising Coordinator for our gaming facility, you’ll help create the buzz that keeps guests excited and engaged. From eye-catching campaigns to high-impact promotions, you’ll collaborate with creative teams and external partners to showcase everything our property has to offer. Your work will help elevate our brand, attract new guests, and fuel the fun across digital, print, and broadcast media. If you’re ready to blend creativity, strategy, and a fast‑paced entertainment environment, this role puts you right at the heart of the action.

You must be 21 years of age or older to work at the gaming facility.

Essential Duties And Responsibilities

• Coordinate the development and execution of advertising campaigns across multiple media platforms, including digital, social media, print, and broadcast.
• Collaborate with the creative team to develop engaging, brand-compliant advertising content.
• Manage the advertising budget, ensuring campaigns stay within financial guidelines and deliver a strong return on investment.
• Conduct market research to identify target audiences, industry trends, and competitive activity.
• Analyze campaign performance and prepare reports with actionable recommendations.
• Assist with organizing promotional events and partnerships designed to increase visibility and attract new customers.
• Maintain strong relationships with media vendors, negotiate contracts, and ensure timely delivery of advertising materials.
• Stay current on new technologies, industry trends, and best practices in advertising and marketing.
• Perform other duties as assigned.

Required Skills And Abilities

• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong analytical skills and comfort working with data.
• Creativity and the ability to translate ideas into effective advertising concepts.
• Excellent organizational skills with attention to detail.
• Ability to work independently and collaboratively with cross-functional teams.
• Flexibility to work nights, weekends, and holidays as needed.

Education And Experience

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field required.
• Prior experience in advertising or marketing preferred, ideally within the gaming or hospitality industry.
• Must be able to obtain and maintain a valid Kentucky gaming/racing license.
• Must be 21 years of age or older.

Physical Requirements & Working Conditions

• Ability to sit, stand, or walk for extended periods.
• Must be able to lift up to 25 pounds for transporting event or promotional materials.
• Frequent use of computers, standard office equipment, and digital tools.
• Work is typically performed in a fast-paced office and gaming environment.
• Exposure to bright lights, loud noise, and occasionally smoke within gaming areas.
• Requires availability for flexible scheduling, including weekends, nights, and holidays.
• Regular interaction with staff, guests, vendors, and creative partners.

CHURCHILL DOWNS INCORPORATED

Churchill Downs Incorporated (“CDI”) (Nasdaq: CHDN) has been creating extraordinary entertainment experiences for over 150 years, beginning with the company’s most iconic and enduring asset, the Kentucky Derby. Headquartered in Louisville, Kentucky, CDI has expanded through the acquisition, development, and operation of live and historical racing entertainment venues, the growth of online wagering businesses, and the acquisition, development, and operation of regional casino gaming properties.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Work With Us

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

Nearest Major Market: Owensboro