Advertising and Brand Specialist III

CareSource; Dayton, Village of Herkimer (OH, NY); On-site; USD 61,000 - 99,000; Full time

Job summary

An established industry player is seeking an Advertising and Brand Specialist III to drive innovative marketing strategies for health plan products. This dynamic role involves developing data-driven advertising campaigns, managing creative processes, and ensuring compliance with regulatory standards. The ideal candidate will have a strong background in marketing and communications, with a focus on healthcare. Join a forward-thinking company that values creativity and strategic insight, and contribute to enhancing brand awareness and member acquisition in a fast-paced environment.

Benefits

Comprehensive total rewards package

Bonus tied to performance

Inclusive work environment

Qualifications

• 5-7 years of experience in marketing/communications required.
• 3 years of professional writing experience preferred.

Responsibilities

• Develop and execute marketing advertising strategies.
• Oversee projects and ensure compliance with regulations.
• Create and maintain marketing materials.

Skills

Project Management

Critical Thinking

Interpersonal Communication

Microsoft Office

Writing Skills

SEO/SEM

Web Design

Education

Bachelor's degree in Marketing

Equivalent work experience

Tools

WordPress CMS

CRM Software

Visual Software (PowerPoint)

Job description

Job Summary:

The Advertising and Brand Specialist III is responsible for developing and executing comprehensive marketing advertising strategies for market positioning of both existing and new health plan products.

Essential Functions:

• Ensure advertising campaigns reflect data-driven insights, market dynamics, strategic enterprise goals, consumer research and brand
• Develop content for acquisition pages of corporate website
• Direct agencies in the creative development of advertising campaign elements; serving as primary contact and approver
• Oversee specific projects as directed by Manager and /or Director
• Responsible for creating and maintaining portfolios of multi-market, multi-product printed sales collateral, including content creation, approval, design, production and distribution
• Ensure all printed materials and advertising are accurate and meet rigorous internal, state and federal regulatory and accreditation requirements
• Develop schedules and timelines for multiple product lines and ensure all advertising and sales materials are launched on schedule
• Lead white space strategy to support strategic priorities of enterprise and market leadership by identifying and supporting creative opportunities to drive member acquisition and brand awareness
• Identify gaps and develop new processes and procedures to ensure accuracy, meet deadlines and achieve membership goals
• Utilizing consultative methods, develop and maintain relationships with key internal stakeholders
• Provide training and guidance on department processes and procedures to new team members
• Create and implement process improvement efforts
• Perform any other job duties as requested

Education and Experience:

• Bachelor's degree in Marketing, Public Relations, Journalism, Communications, or related field or equivalent work experience is required
• 5-7 years of experience in marketing/communications; healthcare marketing experience is preferred
• 3 years of professional writing experience preferred

Competencies, Knowledge and Skills:

• Ability to multi-task, prioritize and manage numerous projects in a highly regulated, fast-paced environment
• Intermediate to advanced proficiency in Microsoft Office including Word, Excel and PowerPoint
• Experience using visual software including PowerPoint
• Strong project management and process skills
• Excellent critical thinking and problem solving skills with strong attention to detail
• Exceptional oral, written and interpersonal communication skills
• Develop subject matter expertize in the state, federal and internal regulations that govern insurance advertising activities across multiple products and markets
• Working knowledge of WordPress CMS, CRM, UX / UI, web design, SEO, SEM preferred but not required
• Ability to work independently and with diverse teams in a matrix environment
• Team and customer oriented
• Ability to work within tight timeframes and meet strict deadlines
• Ability to drive multiple projects simultaneously

Licensure and Certification:

• None

Working Conditions:

• General office environment; may be required to sit or stand for extended periods of time

Compensation Range:
$61,500.00 - $98,400.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type:
Salary

Competencies:
- Create an Inclusive Environment
- Cultivate Partnerships
- Develop Self and Others
- Drive Execution
- Influence Others
- Pursue Personal Excellence
- Understand the Business

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.