Advertising Account Executive - Virtual Grand Rapids/Lansing

Comcast; Northville (MI); Remote; USD 80,000 - 130,000; Full time

Job summary

Comcast is seeking a dynamic advertising sales professional to manage and grow a portfolio of clients in the Grand Rapids/Lansing area. The role focuses on driving revenue growth through data-informed, multi-platform media strategies across linear, streaming, and digital channels.

You will design and deliver integrated campaigns, act as a consultative partner, and use market insights to expand client relationships.

Qualifications

• Prospecting, developing and maintaining local client relationships to achieve revenue targets.
• Analyzing client needs to design data-informed, multi-platform advertising strategies.
• Presenting and executing customized media plans aligned with objectives.

Responsibilities

• Prospect and manage local client relationships in assigned territory to hit revenue targets.
• Analyze client needs and design cross-platform advertising strategies.
• Present and execute media plans aligned to business objectives.
• Collaborate cross-functionally to ensure campaign success and delivery.
• Maintain forecasting, reporting and pipeline tracking.
• Use attribution insights to optimize campaigns and support consultative selling.
• Prioritize territory and accounts based on market dynamics.
• Apply cross-platform media planning across TV, streaming and digital channels.
• Track campaign performance and interpret reporting insights.
• Develop proposals and deliver client presentations.
• Engage in consultative selling and handle objections effectively.
• Manage client relationships and build trust.
• Communicate effectively across clients and internal teams.
• Exercise independent judgment in significant matters.
• Maintain regular attendance and be able to work nights, weekends, and overtime.

Skills

Systems Thinking

Account Management

Consultative Selling

Relationship Management

Strategic Thinking

New Business Development

Sales Execution

Education

High School Diploma / GED

Job description

Job Summary

This is a Virtual Role in Territory Grand Rapids/ Lansing. This role is responsible for managing and growing a portfolio of clients, with accountability for driving revenue growth and expanding client relationships through strategic, outcome-driven advertising solutions. Applies market insights, campaign data, and consultative sales techniques to design and deliver integrated, multi-platform media strategies aligned to client objectives and measurable business outcomes across linear, streaming, and digital channels. Serves as a consultative partner, influencing client decisions through data-informed recommendations and cross-platform solutions that support both short-term performance and ongoing account growth.

Job Description

• Customarily prospecting, developing, and maintaining local client relationships away from home or office within assigned territory to achieve revenue targets
• Analyzing client needs and designing data-informed, multi-platform advertising strategies
• Presenting and executing customized media plans aligned to business objectives
• Collaborating cross-functionally to ensure successful campaign execution and delivery
• Maintaining accurate forecasting, reporting, and pipeline tracking
• Using attribution insights to optimize campaigns and support consultative selling
• Prioritizing territory and accounts based on local market dynamics
• Applying cross-platform media planning across TV, streaming, and digital channels
• Tracking campaign performance and interpreting reporting insights
• Developing proposals and delivering effective client presentations
• Applying a strong consultative selling approach
• Handling objections and resolving client challenges effectively
• Managing relationships and building client trust
• Communicating effectively across clients and internal teams
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills

Systems Thinking; Account Management; Consultative Selling; Relationship Management; Strategic Thinking; New Business Development; Sales Execution

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

High School Diploma / GED

Relevant Work Experience

2-5 Years