Ads Measurement Specialist (Client Services)

Netflix, Inc.; New York (NY); On-site; USD 180,000 - 295,000; Full time

Benefits offered by this job

Health Plans

Mental Health support

401(k) Retirement Plan with employer"s

Stock Option Program

Disability Programs

Health Savings and Flexible Spending

Family-forming benefits

Life and Serious Injury Benefits

Paid time off

Job summary

Netflix, Inc. is seeking a Measurement Specialist to evaluate the impact of advertiser campaigns across Netflix. You will lead end-to-end measurement studies, using first- and third-party data, and translate results into actionable insights for priority advertisers.

Collaborate with Sales, manage vendors, and develop case studies that showcase campaign lift, brand metrics and optimization opportunities, contributing to Netflix Ads' broader narrative.

Qualifications

• 4-6+ years experience running campaign measurement studies in a digital advertising environment; streaming or TV is a plus.
• Strong understanding of causal measurement methodologies (brand effectiveness, conversion lift, sales impact).
• Demonstrated ability to manage projects end-to-end, including external vendors and cross-functional teams.
• Excellent communication skills, translating data into clear insights for diverse audiences.
• Deep curiosity about advertising effectiveness and helping clients achieve goals.
• Experience evaluating Marketing Mix Modeling (MMM) performance and translating findings into actionable recommendations.
• Experience leveraging AI tools to improve efficiency and accelerate insights for clients.

Responsibilities

• Execute measurement studies using first- and third-party solutions to assess campaign effectiveness against goals (brand lift, consideration, conversion, reach).
• Support pre-sales requests with scalable insights materials; customize where warranted by business impact.
• Develop and deliver subject-matter expertise for priority advertisers within your vertical.
• Collaborate with Sales to ensure understanding of advertiser goals across the vertical.
• Engage with client-side stakeholders on analytics and research teams to meet evolving measurement needs.
• Develop measurement recommendations in Netflix’s best interest and for clients.

Skills

Campaign measurement

Causal methods

Project management

Data storytelling

AI tools

MMM evaluation

Advertising verticals

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

About the Role

As a Measurement Specialist, you will play a critical role in evaluating and demonstrating the impact of advertiser campaigns on Netflix. By leveraging both first-party and third-party measurement solutions, you will help advertisers understand how their campaigns drive key outcomes such as brand lift, consideration, and conversion. You will be client-first and an end-to-end owner, focusing on priority advertisers for specific verticals. As a measurement specialist, you will provide expert, tailored consultation to maximize campaign impact and contribute to the Netflix broader narrative for your assigned verticals.

• Execute measurement studies using a mix of first-party and third-party measurement solutions to assess campaign effectiveness against an advertiser’s stated goals (e.g., brand lift, consideration, conversion, reach).
• Leverage our internal tools to scale and support pre-sales requests for insights, including standardization of materials that can be used across Sales; where warranted by business impact (i.e customer segmentation), provide customization
• Develop and deliver subject matter expertise for priority advertisers within your vertical, delivering 1:1 consultation and supporting the development of a cohesive vertical narrative for Netflix’s advertising solutions.
• Collaborate closely with Sales as your key internal constituent to ensure a thorough and accurate understanding of the advertiser’s goals
• In partnership with the sales team, engage strategically with client side stakeholders on the analytics, measurement, and research teams in order understand their evolving measurement needs, including at the vertical level
• Develop measurement recommendations that are in the best interest of the client and Netflix
• Support creation of learning agendas and playbooks for your assigned verticals
• Oversee the full lifecycle of measurement studies, including sales intake, vendor management, survey design, data analysis, reporting, and presentation of insights.
• Synthesize complex measurement outputs into actionable insights and compelling stories that help advertisers and internal stakeholders understand campaign performance and opportunities for optimization.
• Develop and share case studies based on ongoing and completed analyses, contributing to the overall learning culture and external reputation of Netflix Ads.

Desired Skills & Experience

• 4-6+ years experience running campaign measurement studies in a digital advertising environment, streaming or traditional TV is a plus
• Strong understanding of causal measurement methodologies (e.g., brand effectiveness, conversion lift, sales impact, foot traffic).
• Demonstrated ability to manage projects end-to-end, including working with external vendors and internal cross-functional collaboration.
• Excellent communication skills, with a talent for translating data into clear, impactful insights for technical and non-technical audiences.
• Deep curiosity about advertising effectiveness and a passion for helping clients achieve their goals.
• Experience evaluating and diagnosing Marketing Mix Modeling (MMM) performance, including interpreting model outputs, identifying potential measurement or performance drivers, and translating findings into actionable recommendations.
• Experience leveraging AI tools to improve efficiency, scale analysis, and accelerate the development of insights and client-ready deliverables.
• Experience with the following advertising verticals is a plus: CPG, Health, Pharma, Retail, Tech, Telco, Dining & QSR

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $180,000.00 - $295,000.00.

Benefits

• Health Plans
• Mental Health support
• a 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• and Life and Serious Injury Benefits
• We also offer paid leave of absence programs.
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
• Full-time salaried employees are immediately entitled to flexible time off.
• See more details about our Benefits here.

Inclusion & Diversity

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and games. Our members control what they want to watch, when they want it, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to help you find your next favorite story.