Ads Manager (Sustainability)

Greenly; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Greenly is looking for an experienced and talented Ads Manager to optimize and run ad campaigns aimed at generating a qualified pipeline for their sales team. This role involves strategic planning across various digital platforms, including Google Ads and social media, with a focus on driving meaningful results in a fast-paced SaaS environment.

Benefits

Beautiful offices in Paris

Remote work flexibility

Top-tier tools

Private medical insurance paid 100%

Transportation reimbursement

Lunch vouchers

Partial coverage of Gymlib subscription

Culture of autonomy and transparency

Qualifications

• 3-5 years of experience in ad campaign management, primarily SEA.
• Experience managing high budgets (>50K € / month).
• Familiarity with Google Tag Manager and GDPR compliance.

Responsibilities

• Define and implement strategy across paid channels.
• Optimize campaign performance and manage budget allocation.
• Analyze and report performance metrics.

Skills

Analytical Skills

Communication Skills

Problem Solving

Team Collaboration

Job description

About us

Our journey began in 2019 with Alexis, Matthieu, and Arnaud as our founders. Today, we are a global leader in carbon accounting, B-corp certified, and a recognized member of the French Tech 120.

Our innovative climate suite combines smart data collection with advanced features, making it the most intuitive carbon accounting solution in the world. With Greenly, companies can precisely measure, actively reduce, and report on their progress. Additionally, our clients receive dedicated support from our climate experts throughout their journey.

Greenly supports over 3,000 companies across more than 20 countries to measure their carbon footprint (through carbon assessment and life cycle analyses), reduce their emissions (SBTi trajectory and action plan quantification), and comply with new regulations (CSRD, CBAM, ISSB).

We are a team of 270 people from 38 nationalities based in Paris, London, Barcelona, and New York, which allows us to strengthen our international presence.

Today, our impact is measured in tons of carbon under management, with over 110 million tons of CO2 tracked through our platform. Our next milestone: serving 10,000 clients and managing one billion tons of CO2 to make carbon management as essential as financial management.

Our Values

• Ambition for climate: Minimize GHG emissions, maximize climate impact
• Deliver with agility: Work in small increments: fail fast, learn fast, win fast
• Own your opportunities: Achieve outstanding results by showing initiative and accountability
• Feedback paves the way: Succeed as a team by helping others progress

Curious to know more? Check out our blog and YouTube channel.

Context

As Greenly continues to grow, our ambition is to onboard more clients into a carbon reduction pathway. Consequently, generating more qualified leads to nurture our sales pipeline is key. Therefore, we are seeking an experienced and highly talented Ads Manager to run and optimize our campaigns.

You will also contribute to projects that increase our inbound pipeline and create new ways to capture leads.

We need someone with a strong understanding of SaaS business, excellent analytical skills, proactive attitude, good communication skills, and a deep sense of ownership.

About the role

As an Ads Manager, your goal will be to generate a qualified pipeline for our sales team. Your daily tasks include:

• Define and implement strategy across paid channels (Google Ads - SEA & Display -, Microsoft, LinkedIn, Facebook)
• Optimize campaign performance and manage budget allocation
• Collaborate with brand and sales teams to bring valuable leads into the pipeline
• Lead A/B testing and analyze our conversion funnel
• Ensure tracking of various data sources
• Analyze and report performance metrics
• Test and launch campaigns in new countries

Skills and competencies to succeed

• 3-5 years of experience in ad campaign management, mainly SEA. We seek a Google Ads expert experienced with managing high budgets (>50K € / month).
• Previous experience in SaaS/B2B lead generation
• Excellent analytical skills:
• You are data-centric and know how to implement ideas based on data insights.
• You can clearly present complex situations with a strong focus on KPIs.
• Your action plans prioritize impact and resource allocation.
• Familiarity with tracking issues, GDPR compliance, Google Tag Manager, and Google Ads data limitations
• Solid knowledge of digital marketing
• Proficiency in French & English (C1)
• Adaptability developed through experience in dynamic, fast-changing environments
• Excellent team player, problem solver, and collaborator across teams to drive performance

Perks & Benefits

• Beautiful offices in the heart of Paris (9th arrondissement)
• Remote work flexibility
• Top-tier tools to support your work
• Private medical insurance with Alan (including mental wellbeing) paid 100%
• Transportation reimbursement (Navigo, 50%)
• Lunch vouchers via Ekip
• Partial coverage of Gymlib subscription
• Culture of autonomy and transparency with a talented, committed team

The recruitment process

• Introductory call with Sabina, Talent Acquisition Manager
• Meet our Team Lead Jean-Marie
• Prepare and present a case study exercise to Jean-Marie and Laurent
• Meet Arnaud, CMO

Greenly values diversity and individuality. We support personal growth and second chances. We seek individuals who can add to our culture. If you're interested and believe you would excel, apply even if you don't meet 100% of the criteria.