AdOps Support - Remote / Telecommute

Cynet Systems Inc; New York (NY); Remote; Full time

Job summary

Cynet Systems Inc is seeking a skilled individual for a digital advertising operations role in New York. The successful candidate will manage advertising campaigns, collaborate with various teams, and utilize analytical skills to optimize campaign performance. Applicants should have a BA/BS degree and significant experience in the field. This position offers an engaging opportunity to drive results in a fast-paced environment.

Qualifications

• 3+ years of digital advertising sales operations or campaign management experience required.
• Digital Out-of-Home (DOOH) experience preferred.
• Proficient with ad management platforms.

Responsibilities

• Collaborate with advertisers to set up and launch advertising campaigns.
• Analyze campaign data to make data-driven recommendations.
• Generate regular reports on campaign performance.

Skills

Analytical skills

Communication

Attention to detail

Multitasking

Strategic thinking

Self-motivated

Education

BA/BS degree

Tools

Google Sheets

Ad serving solutions

Programmatic platforms (DSP/SSP)

Job description

Job Description:

Pay Range: $35hr - $40hr

Responsibilities:

• Collaborate with advertisers to set up, QA, and launch advertising campaigns on the client platform.
• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement.
• Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI.
• Analyze campaign data to identify opportunities for optimization and make data-driven recommendations.
• Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance.
• Ensure all ad creatives are displayed correctly and consistently across various devices and platforms.
• Troubleshoot and resolve any technical issues related to ad delivery and performance.
• Generate regular reports on campaign performance and provide insights to advertisers and internal teams.
• Utilize data to develop performance insights and recommendations for campaign improvements.
• Collaborate closely with client Media's sales and account management teams to understand advertiser objectives and deliver on campaign goals.
• Stay updated on industry trends and client's platform updates to incorporate best practices into campaigns.
• Ensure that all advertisements adhere to industry regulations and client Media's advertising policies.
• Stay informed about changes in advertising regulations and update campaigns accordingly.

Skills:

• BA/BS degree and 3+ years of digital advertising sales operations or campaign management experience required.
• Digital Out-of-Home (DOOH) experience preferred Proficiency in ad management platforms, including programmatic advertising tools Strong analytical skills and the ability to translate data into actionable insights Excellent communication, interpersonal, and organizational skills.
• Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive.
• Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients.
• Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks.
• Must demonstrate hands on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting; experience with Vistar Media a significant plus.
• Must be comfortable leading projects with limited direction or oversight.