Adobe Target Specialist / Consultant

Bhasaka Technologies; United States; Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading technology firm is seeking an Adobe Target Specialist to manage personalization and A/B testing strategies. The successful candidate will have over 5 years of experience, including 2+ years with Adobe Target, and expertise in JavaScript and front-end development. This position offers the flexibility to work remotely or from Hyderabad.

Qualifications

• 5+ years in personalization, A/B testing, optimization.
• Deep understanding of Experience Targeting and Auto-Target features.
• Ability to interpret data for actionable insights.

Skills

Personalization

A/B testing

Optimization

Adobe Target experience

JavaScript

HTML/CSS

Tools

Adobe Experience Platform

Adobe Analytics

Jira

Job description

Job Details

Job Title: Adobe Target Specialist / Consultant

Location: Hyderabad/Remote

Employment Type: Permanent / Contract

Experience Level: 5+ Years

Required Skills & Experience

• 5+ years of experience in personalization, A/B testing, and optimization, with 2+ years hands-on experience using Adobe Target.
• Deep understanding of Experience Targeting (XT), A/B testing, Multivariate Testing (MVT), and Auto-Target / Auto-Allocate features.
• Skilled in configuring audiences, activities, goals, and success metrics within Adobe Target.
• Experience working with Adobe Experience Platform (AEP) and Adobe Analytics for A4T integration.
• Strong knowledge of JavaScript, HTML/CSS, and front-end development concepts to implement client-side tests and experiences.
• Proficiency in form-based and visual experience composer, as well as VEC helper and single page app (SPA) support.
• Ability to interpret data and provide actionable insights for optimization and targeting strategies.
• Excellent problem-solving skills and ability to collaborate with marketers, developers, and UX designers.

Preferred Qualifications

• Adobe Certified Expert Adobe Target Business Practitioner or Developer.
• Hands-on experience with Customer Journey Analytics (CJA), Adobe Launch, or Adobe Campaign.
• Experience working in e-commerce, finance, telecom, or other customer-centric verticals.
• Exposure to agile methodologies and tools like Jira, Workfront, or Confluence.

How to Apply

Send your resume to: [e-mail]